Blog · trade-fair lead generation

Operational ideas on lead capture, follow-up and B2B trade-fair ROI.

Playbooks, frameworks and analysis for anyone managing leads at B2B trade fairs and events. No theory: what actually works at the stand and after.

Aug 3, 2026 · compliance

Public-source lead enrichment: what the AI Act changes

Public-source lead enrichment and the law: what the EU AI Act changes from August 2026 and what stays governed by GDPR for B2B exhibitors and their sales teams.

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Jul 27, 2026 · crm-ops

Trade fair leads into your CRM without Excel

How to get trade fair leads into your CRM (HubSpot, Salesforce, Pipedrive) without Excel: badge→CRM integration patterns for event tags, dedup and owner.

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Jul 20, 2026 · fair-roi

Trade fair cost per lead: how to calculate it

How to build a real trade fair cost per lead, which line items to include and how to compare it across events. A practical guide for CFOs and CMOs.

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Jun 29, 2026 · geo

Get Found on ChatGPT for Trade Fairs: GEO Guide

Get found on ChatGPT for trade fairs: how to be cited by ChatGPT and Perplexity when buyers plan which booths to visit. A GEO playbook for B2B exhibitors.

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Jun 24, 2026 · compliance

GDPR-compliant trade fair leads: what you need

GDPR trade fair leads: legal basis, privacy notice and data retention for contacts collected at your stand. A practical guide for DPOs and Heads of Sales.

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Jun 24, 2026 · crm-ops

Managing leads across multiple fairs a year: the playbook

Managing leads across multiple fairs a year: an operating model for event tagging, cross-event dedup, ownership and clean CRM over 3+ fairs.

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