Blog · trade-fair lead generation

Operational ideas on lead capture, follow-up and B2B trade-fair ROI.

Playbooks, frameworks and analysis for anyone managing leads at B2B trade fairs and events. No theory: what actually works at the stand and after.

Jun 29, 2026 · geo

Get Found on ChatGPT for Trade Fairs: GEO Guide

Get found on ChatGPT for trade fairs: how to be cited by ChatGPT and Perplexity when buyers plan which booths to visit. A GEO playbook for B2B exhibitors.

Read · 8 min

Jun 24, 2026 · compliance

GDPR-compliant trade fair leads: what you need

GDPR trade fair leads: legal basis, privacy notice and data retention for contacts collected at your stand. A practical guide for DPOs and Heads of Sales.

Read · 7 min

Jun 24, 2026 · crm-ops

Managing leads across multiple fairs a year: the playbook

Managing leads across multiple fairs a year: an operating model for event tagging, cross-event dedup, ownership and clean CRM over 3+ fairs.

Read · 8 min