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The AI agent system for B2B trade fairs

We turn your trade fairs
into customers.

Linkly is the AI agent system that works every contact from your trade fair. It captures, enriches, qualifies, contacts, analyses, while your team is still at the booth.

Book a demo See a sample report

Configured by our consultants, live within minutes.

The problem

You spend tens of thousands on a trade fair. You leave with an Excel sheet of contacts that goes cold in 48 hours.

Every year your team attends industry trade fairs with significant budgets: stand, set-up, travel, materials. You come back with hundreds of business cards, photographed badges, contacts collected in a rush. Then the real problem begins: who digitises them? Who enriches them? Who qualifies them? Who reaches out before they go cold?

What you try today is not enough.

Manual Excel sheets

Data entered by hand, frequent errors, files that become impossible to manage. What your team does at the hotel in the evening after the fair gets lost in the following weeks.

CRMs used partially

Too complex for the trade fair context. The team fills them in halfway or not at all. Data arrives in the CRM days later, incomplete.

The event app

Every trade fair offers its own app. Unintuitive, abandoned after the first attempt. Contacts collected inside these apps rarely make it to your company CRM.

Inefficient processes

Random follow-up, forgotten opportunities, no way to know whether the event investment was a success or a failure.

The current state

The result? Missed opportunities and no system to turn the investment into measurable revenue.

01
60%

of qualified contacts collected at trade fairs are never entered into the company CRM.

02
8 in 10

of companies choose the first supplier who reaches out after an event.

03
9 days

is the average time a sales team takes to follow up on a lead met at an event.

04
40-50%

of contacts recovered at trade fairs are unusable due to missing or incomplete information.

Linkly estimates based on hundreds of conversations with customers and prospects, integrated with verified public sources.

Linkly solves exactly this.

How it works

One single gesture at the booth.
Six AI agents working for you.

Whoever is at the trade fair photographs business cards, badges and QR codes. Everything else, enrichment, qualification, CRM activation, prospect follow-up, reporting, is handled automatically by our agents.

01

Capture

· Capture Agent

A photo of the business card, badge or QR code. The contact is digitised in seconds, with OCR optimised for trade fair layouts.

02

Enrichment

· Enrichment Agent

More than 25 data sources queried in parallel to find professional email, phone number, LinkedIn profile and company information. Only where needed, never redundant data.

03

Qualification

· Qualification Agent

Qualification questions are generated from the analysis of your company and the specific trade fair. At the booth you only ask what matters. Every answer is saved on the contact.

04

CRM activation

· Activation Agent

The enriched and qualified contact goes directly into your CRM or marketing tool, with event tag, qualification answers and voice notes. Ready for sales, no intermediary.

05

Immediate follow-up

· Outreach Agent

Personalised email sent to the prospect from your domain within seconds of the scan. Response time drops from days to minutes, the window where the contact is still warm.

06

Reporting

· Analytics Agent

At the close of the fair, the executive report is ready immediately. Heat score for every lead, prospect intent, competitor analysis, attendee demographics, operational next steps for sales and marketing.

See a sample report
Onboarding
Veronica Pisana, Head of Linkly Italy

Orchestrating the agents, a real person. A dedicated Linkly consultant configures every event with you: qualification questions, CRM integrations, follow-up templates. You do not see the complexity, only the result.

Veronica Pisana · Head of Linkly Italy

The report

When the trade fair closes, the commercial value is already extracted.

While your team is dismantling the booth, Linkly delivers a complete executive report. Not a list of contacts, a commercial analysis.

What it contains

  • Performance against target, lead distribution across days
  • Activity of each team member at the fair
  • Hottest leads with heat score and suggested next step
  • Your products mentioned and competitors under evaluation
  • Promises made at the booth, extracted automatically from notes
  • Attendee demographics and fit with your ICP
  • Operational recommendations for the next 90 days
Download sample report Italian version
Linkly · AI Report

Executive briefing · post-event

SPS Italia
Parma 2026.

26 → 28 May

Parma · 3 days
Goal 150 · €38k

Closed

AI Analysis

SPS Italia 2026 closed with 134 leads out of a 150 target (89%), a cost per lead of €284 and 9 qualified leads with a concrete next step. The top 3 reps gathered 69%, balanced distribution, no over-reliance.

Leads acquired

134

of 150 · 89%

Qualified

9/134

with next step

Cost / lead

€284

€38k / 134

Pipeline

€1.6M

52 leads with value

§ 01 / Goal tracking

Leads per day

26 → 28 May

53

58

23

Tue 26

Wed 27

Thu 28

Strong pacing, first two days almost identical, fade on day 3. Typical SPS Italia pattern (senior buyer footfall drops on Thursday).
Page 1 / 4 Sample · Fictional data
Who it is for

Linkly is your system if you recognise yourselves in these numbers.

€30k+

invested every year in B2B trade fairs and events

3+ events

your team attends each year

1 system

that integrates with the tools you already use

Linkly works wherever your team meets prospects at B2B trade fairs and events. Companies attending 3 to 15 fairs a year, across very different industries:

Manufacturing & automation

OEMs, system integrators, machinery builders, components. Typical fairs: SPS, MECSPE, Hannover Messe, EMO.

Read the sector guide →

B2B tech & software

SaaS, dev tools, infrastructure, cybersecurity. Typical fairs: Smau, Web Summit, SaaStr, MWC, IT-SA.

Read the sector guide →

Retail & consumer goods

Brands and suppliers looking for grocery and horeca buyers. Typical fairs: Cibus, Marca, Vinitaly, TuttoFood, Anuga.

Read the sector guide →

Marine & yachting

Shipyards, refit, brokerage, premium accessories. Typical fairs: Genoa Boat Show, Cannes Yachting, boot Düsseldorf.

Read the sector guide →

Real estate & construction

Developers, asset managers, materials, building tech. Typical fairs: MIPIM, SAIE, Cersaie, Made Expo.

Read the sector guide →

Pharma & medtech

Active ingredients, contract manufacturing, medical devices. Typical fairs: CPHI, Pharmintech, MEDICA, Compamed.

Read the sector guide →

Fashion & textile

Fabrics, accessories, finishing, B2B brands. Typical fairs: Pitti, Milano Unica, Première Vision, Lineapelle.

Read the sector guide →

F&B & hospitality

Ingredients, equipment, beverages, contract catering. Typical fairs: Sigep, Host, TuttoFood, Beer Attraction.

Read the sector guide →

Automotive & mobility

Aftermarket, spare parts, EV, two-wheels. Typical fairs: Autopromotec, EICMA, IAA Mobility, Automechanika.

Read the sector guide →

Don't see your industry? Linkly works across other B2B verticals too, let's discuss it in a demo.

Security and infrastructure

Your data and your prospects' data, handled with the care they deserve.

Linkly is built on European infrastructure, GDPR compliant. The DPA under article 28 is included in the offer. Your company's commercial data is never mixed with that of other customers.

Isolated workspaces

Each company has its own isolated data space. No cross-customer access.

EU infrastructure

All core data is processed on servers located within the European Economic Area.

Access controls

Granular per-user permissions, SSO authentication available, complete access audit logs.

Encryption in transit

All data encrypted with standard TLS during transmission. At-rest encryption on databases.

DPA art. 28 GDPR attached to the contract.

Pricing

A trade fair costs you tens of thousands of euros.
Linkly multiplies its return.

A single offer. Everything included, no paid add-ons, no hidden upgrades. Configured by our consultants, live within minutes.

Early adopter offer

€1,900 + VAT / year

€2,900 · list price from year two

  • 6 AI agents working on every event

    Capture, enrichment, qualification, CRM activation, follow-up, reporting

  • Unlimited scans

    Business cards, event badges, QR codes, no limit

  • Unlimited users and events

    All of your commercial team, every fair of the year

  • 500 end-to-end enriched contacts

    Email, phone and LinkedIn found from 25+ sources. Additional credits on request.

  • Onboarding with a dedicated consultant

    Full setup for the first 2 events. CRM integration included.

  • EU infrastructure, GDPR compliant

    DPA art. 28 included. Data encrypted in transit.

Book a demo

30 minutes with a Linkly consultant. No commitment.

The honest comparison

An average B2B trade fair

€30k - €80k

booth, set-up, travel, materials

Linkly · 12 months

€1,900

the full system, all year, every fair

You spend less than 2% of your event budget to multiply the return on every fair. The maths does itself.

Frequently asked questions

What you would want to know before signing.

What happens when we use up the 500 enriched contacts?
Additional credits are available on request, with no interruption to the service. Scans and the rest of the system remain unlimited.
Can we cancel the contract?
The contract runs for 12 months. At expiry you can cancel with 30 days' notice. No hidden automatic renewals.
Which CRMs does Linkly integrate with?
Any system can be integrated (HubSpot, Salesforce, Pipedrive, Zoho, TeamSystem, Zucchetti…) via direct integration, middleware or API. The integration is included in the onboarding.
Does the data stay in Europe?
Yes. EU infrastructure, GDPR compliant, signed DPA art. 28. No extra-EU transfers for core data.
What happens if at the end of the year we are not satisfied?
You retain access to your data for 30 days after service termination, exportable in any format. No technical lock-in.
How quickly can we be operational?
Technical activation takes a few minutes. Platform and event configuration with the dedicated consultant usually wraps up in a 1-hour video call.
Can we see a report before deciding?
Yes, a sample report available to download as PDF is available.
Can Linkly handle events other than trade fairs?
Yes. Conferences, summits, congresses, networking events, wherever your team meets prospects, Linkly works.

Ready to make your next trade fair pay off?

We show Linkly to your team in 30 minutes. No boring slides: we configure a real event together.

Book a demo

Reply within 24 working hours.
Demo in English with a Linkly consultant.

Go deeper with AI

Linkly pages are optimised to be read correctly by AI assistants. Open the conversation in your preferred one with the context already in place, or copy the prompt to use it anywhere.

ChatGPT Claude Perplexity Gemini