01 Il tuo gesto 01 / 06
Capture
A photo of the business card, badge or QR code. The contact is digitised in seconds, with OCR optimised for trade fair layouts.
The first event intelligence platform Your trade-fair leads, qualified and in the CRM.
Your trade-fair leads, qualified and in the CRM.
Before you pack up the stand.
Every business card, badge and QR becomes an enriched, qualified contact in your CRM, with the follow-up already sent. Working it: six automatic steps and a dedicated Linkly consultant. Response time drops from days to minutes.
Satisfied or refunded after your first event.
The only European solution from day one · EU infrastructure, GDPR + SOC 2 Type 2 + ISO 27001 · Dedicated consultant.
- 6,000+
- contacts managed
- 90+
- events
- 50+
- client companies
Customer story · 40Factory 
Margherita Chifari · Head of Sales, 40Factory
Read the case study
“We attend a lot of trade shows each year, and the contacts we collect are our most valuable commercial asset. Linkly captures, integrates, and qualifies, from business card to CRM to follow-up.”
100% reduction in the time to get tradeshow contacts into the CRM, already enriched and with notes taken during the event.
Margherita Chifari · Head of Sales, 40Factory
The problem
You spend tens of thousands on a trade fair. You leave with an Excel sheet of contacts that goes cold in 48 hours.
Every year your team attends industry trade fairs with significant budgets: stand, set-up, travel, materials. You come back with hundreds of business cards, photographed badges, contacts collected in a rush. Then the real problem begins: who digitises them? Who enriches them? Who qualifies them? Who reaches out before they go cold?
What you try today is not enough.
Manual Excel sheets
Data entered by hand, frequent errors, files that become impossible to manage. What your team does at the hotel in the evening after the fair gets lost in the following weeks.
CRMs used partially
Too complex for the trade fair context. The team fills them in halfway or not at all. Data arrives in the CRM days later, incomplete.
The event app
Every trade fair offers its own app. Unintuitive, abandoned after the first attempt. Contacts collected inside these apps rarely make it to your company CRM.
Inefficient processes
Random follow-up, forgotten opportunities, no way to know whether the event investment was a success or a failure.
The current state
The result? Missed opportunities and no system to turn the investment into measurable revenue.
01
60%
of qualified contacts collected at trade fairs are never entered into the company CRM.
02
8 in 10
of companies choose the first supplier who reaches out after an event.
03
9 days
is the average time a sales team takes to follow up on a lead met at an event.
04
40-50%
of contacts recovered at trade fairs are unusable due to missing or incomplete information.
Linkly estimates based on hundreds of conversations with customers and prospects, integrated with verified public sources.
Linkly solves exactly this.
Book a demo AI-powered universal lead capture
Every badge, card or QR becomes a ready-to-use contact.
Trade-fair badges, business cards, booth QR codes, LinkedIn and audio notes, captured from the iOS and Android app even offline. Linkly validates and enriches every contact from our 30+ data sources and syncs it to your CRM. Your team types nothing.
How it works One gesture at the booth
One gesture at the booth
does the work of 6.
Whoever is at the trade fair photographs business cards, badges and QR codes. From there on enrichment, qualification, CRM activation, prospect follow-up and reporting run on their own: six jobs you used to do by hand, one at a time.
02 Automatic 02 / 06
Enrichment
More than 30 data sources queried in parallel to find professional email, phone number, LinkedIn profile and company information. Only where needed, never redundant data.
03 Automatic 03 / 06
Qualification
Qualification questions are generated from the analysis of your company and the specific trade fair. At the booth you only ask what matters. Every answer is saved on the contact.
04 Automatic 04 / 06
CRM activation
The enriched and qualified contact goes directly into your CRM or marketing tool, with event tag, qualification answers and voice notes. Ready for sales, no intermediary.
05 Automatic 05 / 06
Immediate follow-up
Personalised email sent to the prospect from your domain within seconds of the scan. Response time drops from days to minutes, the window where the contact is still warm.
06 Automatic 06 / 06
Reporting
At the close of the fair, the executive report is ready immediately. Heat score for every lead, prospect intent, competitor analysis, attendee demographics, operational next steps for sales and marketing.
See a sample report Onboarding 
Behind these six steps there is a real person. A dedicated Linkly consultant configures every event with you: qualification questions, CRM integrations, follow-up templates. You do not see the complexity, only the result.
Veronica Pisana · Head of Linkly Italy
Interactive demo
Try it yourself — nothing to install.
Add an event and set up the qualification form in a few clicks — the same interface you'll actually use.
The report
When the trade fair closes, the commercial value is already extracted.
While your team is dismantling the booth, Linkly delivers a complete executive report. Not a list of contacts, a commercial analysis.
What it contains
- Performance against target, lead distribution across days
- Activity of each team member at the fair
- Hottest leads with heat score and suggested next step
- Your products mentioned and competitors under evaluation
- Promises made at the booth, extracted automatically from notes
- Attendee demographics and fit with your ICP
- Operational recommendations for the next 90 days
Executive briefing · post-event
SPS Italia
Parma 2026.
26 → 28 May
Parma · 3 days
Goal 150 · €38k
Closed
AI Analysis
SPS Italia 2026 closed with 134 leads out of a 150 target (89%), a cost per lead of €284 and 9 qualified leads with a concrete next step. The top 3 reps gathered 69%, balanced distribution, no over-reliance.
Leads acquired
134
of 150 · 89%
Qualified
9/134
with next step
Cost / lead
€284
€38k / 134
Pipeline
€1.6M
52 leads with value
§ 01 / Goal tracking
Leads per day
26 → 28 May
53
58
23
Tue 26
Wed 27
Thu 28
Strong pacing, first two days almost identical, fade on day 3. Typical SPS Italia pattern (senior buyer footfall drops on Thursday).
Page 1 / 4 Sample · Fictional data
The product
Your whole fair, in one dashboard.
Every lead captured, enriched and qualified, with a heat score and next step. Your team opens the dashboard and knows exactly who to call first — from the booth to the CRM, in real time.
Who it is for
Linkly is your system if you recognise yourselves in these numbers.
€30k+
invested every year in B2B trade fairs and events
3+ events
your team attends each year
CRM
or business system already used by your team
Linkly works wherever your team meets prospects at B2B trade fairs and events. Companies attending 3 to 15 fairs a year, across very different industries:
Manufacturing & automation
OEMs, system integrators, machinery builders, components. Typical fairs: SPS, MECSPE, Hannover Messe, EMO.
Read the sector guide →B2B tech & software
SaaS, dev tools, infrastructure, cybersecurity. Typical fairs: Smau, Web Summit, SaaStr, MWC, IT-SA.
Read the sector guide →Retail & consumer goods
Brands and suppliers looking for grocery and horeca buyers. Typical fairs: Cibus, Marca, Vinitaly, TuttoFood, Anuga.
Read the sector guide →Marine & yachting
Shipyards, refit, brokerage, premium accessories. Typical fairs: Genoa Boat Show, Cannes Yachting, boot Düsseldorf.
Read the sector guide →Real estate & construction
Developers, asset managers, materials, building tech. Typical fairs: MIPIM, SAIE, Cersaie, Made Expo.
Read the sector guide →Pharma & medtech
Active ingredients, contract manufacturing, medical devices. Typical fairs: CPHI, Pharmintech, MEDICA, Compamed.
Read the sector guide →Fashion & textile
Fabrics, accessories, finishing, B2B brands. Typical fairs: Pitti, Milano Unica, Première Vision, Lineapelle.
Read the sector guide →F&B & hospitality
Ingredients, equipment, beverages, contract catering. Typical fairs: Sigep, Host, TuttoFood, Beer Attraction.
Read the sector guide →Automotive & mobility
Aftermarket, spare parts, EV, two-wheels. Typical fairs: Autopromotec, EICMA, IAA Mobility, Automechanika.
Read the sector guide →Don't see your industry? Linkly works across other B2B verticals too, let's discuss it in a demo.
Security and infrastructure
Your data and your prospects' data, handled with the care they deserve.
Linkly is the only European solution from day one: EU infrastructure, GDPR compliant and SOC 2 Type 2 and ISO 27001 certified. The DPA under article 28 is included in the offer. Your company's commercial data is never mixed with that of other customers.
Isolated workspaces
Each company has its own isolated data space. No cross-customer access.
EU infrastructure
All core data is processed on servers located within the European Economic Area.
Access controls
Granular per-user permissions, SSO authentication available, complete access audit logs.
Encryption in transit
All data encrypted with standard TLS during transmission. At-rest encryption on databases.
DPA art. 28 GDPR attached to the contract · SOC 2 Type 2 and ISO 27001 certified.
Who's behind Linkly
Built by SORAIA, an artificial-intelligence company.
Linkly is built by SORAIA S.R.L., an AI consultancy and product company founded in 2023 in Biella, Italy. Behind the product is a team that puts AI to work in real commercial processes, not demos.
Founded 2023 · Biella, Italy
Discover SORAIA
Daniel Levis
CEO · SORAIA
Davide Silvestri
CTO · SORAIA
Frequently asked questions
What you would want to know before signing.
What happens when we use up the 500 enriched contacts?
Additional credits are available on request, with no interruption to the service. Scans and the rest of the system remain unlimited.
Can we cancel the contract?
The contract runs for 12 months. At expiry you can cancel with 30 days' notice. No hidden automatic renewals.
Which CRMs does Linkly integrate with?
Any system can be integrated (HubSpot, Salesforce, Pipedrive, Zoho, TeamSystem, Zucchetti…) via direct integration, middleware or API. The integration is included in the onboarding.
Does the data stay in Europe?
Yes. EU infrastructure, GDPR compliant, signed DPA art. 28. No extra-EU transfers for core data.
What happens if at the end of the year we are not satisfied?
You retain access to your data for 30 days after service termination, exportable in any format. No technical lock-in.
How quickly can we be operational?
Technical activation takes a few minutes. Platform and event configuration with the dedicated consultant usually wraps up in a 1-hour video call.
Can we see a report before deciding?
Yes, a sample report available to download as PDF is available.
Can Linkly handle events other than trade fairs?
Yes. Conferences, summits, congresses, networking events, wherever your team meets prospects, Linkly works.
What if we're not satisfied?
We offer a satisfied-or-refunded guarantee after your first event: if Linkly doesn't convince you at the first fair, we refund you. No hidden lock-in.
Ready to make your next trade fair pay off?
We show Linkly to your team in 30 minutes. No boring slides: we configure a real event together.
Satisfied or refunded after your first event.
Reply within 24 working hours.
Demo in English with a Linkly consultant.
ChatGPT 
Claude 
Perplexity 
Gemini