The Linkly operational guides for B2B trade fairs.
Dates, venues, buyer profile, halls, official app, preparation playbook, follow-up templates. Updated periodically.
Operational guides
SPS Italia 2026
26 → 28 May 2026 · Parma
Three days at Fiere di Parma dedicated to automation, robotics, industrial software, and digital industry. The Italian benchmark for those selling to OEMs, integrators, and plant managers.
Salone Nautico Venezia 2026
29 May → 2 June 2026 · Venice
Five days at the Arsenale di Venezia, the only European boat show set in the heart of a historic city, with on-water trials, land exhibition in historic sheds, and the Main Yacht Riviera. Reference showcase for Italian shipyards and international brokerage in the Mediterranean.
Pitti Uomo 2026
16 → 19 June 2026 · Florence
Four days at the Fortezza da Basso for the international showcase that sets the calendar of global menswear. Edition 109: ~758 exhibitors, ~12,500 total buyers, ~19,000 visitors. Reference showcase for those selling to premium multibrand, international department stores, and fashion media.
SAIE 2026
7 → 10 October 2026 · Bologna
Four days at BolognaFiere for the historic Italian construction fair: structures, envelope, systems, finishes, software/BIM, renovation. Last edition (2024): 560 exhibitors, 40,277 professional attendees, 232 training conferences. Reference showcase for those selling to designers, construction companies, and public/private clients.
EICMA 2026
3 → 8 November 2026 · Milan
Six days at Fiera Milano for the world's leading two-wheeler exhibition: motorbikes, scooters, ebikes, accessories, technical apparel, electrification. Hybrid format: B2B (3-4 November, press + dealers) + B2C (5-8 November, general public). Global showcase for those selling to dealers, distributors, motorcycle retail, and for brand positioning with the enthusiast audience.
SMAU Milano 2026
3 → 4 November 2026 · Milan
Two days in Milan for the historic Italian B2B tech innovation fair. AI, cybersecurity, digital transformation, IoT, blockchain, startup, fintech. Compact format oriented to matchmaking between Italian SMEs and tech providers, with the SMAU Innovation Award as media driver. Foreign satellite editions (London, Paris, NYC, Stockholm) across the year.
Sigep World 2027
23 → 27 January 2027 · Rimini
Five days in Rimini for the world fair of sweet foodservice: artisan gelato, pastry, bakery, coffee, pizza. More than 1,000 exhibiting brands and visitors from over 150 countries in recent editions. It is the window to close seasonal listings with gelaterias, pastry shops, bars and HoReCa chains for the year ahead.
MECSPE 2027
3 → 5 March 2027 · Bologna
Three days at BolognaFiere for the benchmark fair of Italian manufacturing industry. Last edition (March 2026): 60,581 professional attendees, 2,000+ exhibiting companies, 13 synergistic shows, 157 training conferences. Showcase for those selling to OEMs, sub-suppliers, plant managers in mechanical, electronic, plastic and additive sectors.
Cibus 2027
4 → 6 May 2027 · Parma
Three days in Parma for the biennial reference fair of Italian food worldwide. Last edition (2024): over 75,000 attendees, 3,000 brands, 3,000 buyers. Main showcase for those selling finished product to modern trade, specialty retail, international importers, and structured HoReCa.
Pharmintech 2028
29 May → 1 June 2028 · Milan
Four days at Fiera Milano for the European reference fair of pharmaceutical technologies, primary and secondary packaging, process, quality control, aseptic automation, contract manufacturing. Triennial frequency (part of the IPACK-IMA cluster), next edition 29 May - 1 June 2028. Showcase for those selling to pharma manufacturers and CMOs.
We are building new guides for the main fairs in the Italian and European calendar: Hannover Messe, MECSPE, Cibus, MIPIM, Vinitaly, Pitti, Sigep, Host, EICMA. If you run events in a sector not yet covered, let's discuss it in a demo.
ChatGPT 
Claude 
Perplexity 
Gemini