Linkly for aftermarket, parts, two-wheels and mobility.
EICMA, Autopromotec, IBE Bus Expo, Transpotec: Italian automotive where classic B2B (dealers, distributors) coexists with enthusiast B2C (private EICMA visitors). Linkly handles the hybrid format with separate workflows.
Sector in target for Linkly: automotive aftermarket parts, motorcycle/scooter/ebike brands, workshop equipment, distributors, parts, electrification.
Sector pain points
What slows down your trade fair returns today.
Pain 01
EICMA 2026: 2 B2B days (dealers/operators) plus 4 public days. Treating an enthusiast like a buyer burns 30 minutes. Treating a dealer like a consumer loses a 100k EUR order.
Pain 02
The motorcycle/car dealer signs the seasonal pre-order at EICMA or Autopromotec. Miss the window, wait 12 months.
Pain 03
Aftermarket parts: 3,000 SKUs. Without qualifying which specific product is being looked for, follow-up is generic and ineffective.
Pain 04
Electrification and ebikes: new players every year, an audience that changes fast. Hard to keep the pipeline current without an event-driven CRM.
Why Linkly inAutomotive & mobility
The typical use case: an aftermarket parts brand at Autopromotec.
In automotive, Linkly makes one critical automatic distinction: in the 2 B2B days at EICMA plus Autopromotec, the workflow is full sales (volume qualification, distribution terms, pre-season orders). In the 4 B2C days, the workflow is consumer lead nurturing (newsletter, dealer locator, product incentives). Same booth, same app, two parallel workflows based on day plus identified audience type.
Linkly in Italian B2B automotive
Italian automotive is dominated by two flagship trade fairs each year: EICMA Milano (November, global two-wheels) and Autopromotec Bologna (biennial, auto aftermarket). On top of these are Transpotec Milano (logistics), IBE Bus Expo Rimini (buses), Salone del Camper Parma, Auto Moto Napoli Expo.
The Linkly automotive customer has specific characteristics:
2-5 trade fairs per year (Italian plus EU)
Events budget 50k-500k EUR (EICMA can cost 300k EUR to 1M+ EUR for OEMs)
Sales team (8-30 at the booth): area sales plus technical plus brand plus PR
CRM in use: Salesforce, HubSpot, brand-specific DMSs
Main pain: hybrid B2B+B2C format plus rigid seasonal cycle
The Linkly operating pattern for automotive
Pre-event:
Configuration of 2 workflows: B2B (Tuesday-Wednesday at EICMA, all of Autopromotec) and B2C (Thursday-Sunday at EICMA)
Dealer price lists plus distribution terms loaded to attach automatically
Seasonal pre-order templates for the main product categories
Top dealer list for fast-track to the senior account manager
B2B workflow: qualify volumes plus territory plus currently sold brands, then commercial email plus pre-order link
B2C workflow: qualify product interest plus area, then newsletter plus dealer locator plus test ride invitation
Post-event:
Analytics separated B2B (dealer pipeline, pre-orders closed) vs. B2C (brand visibility, traffic to local dealers)
B2B drip: seasonal terms, dealer training events, partnership programs
B2C drip: 12-month lifecycle with local events, press reviews, product launches
Typical result
Dual EICMA audience served correctly: no dealer treated like a consumer, no enthusiast burned with an aggressive sales email
Seasonal pre-orders closed within 14 days after the trade fair (vs. 30-60 with a manual process)
EICMA ROI measurable separately: B2B pipeline in EUR plus B2C reach in consumer leads plus brand visibility
The value for the automotive sales manager
The automotive sales manager lives by rigid seasonal targets. EICMA or Autopromotec are the annual meeting point with every Italian and foreign dealer. Missing a dealer means losing 12 months of relationship. Linkly ensures that every dealer scanned at the booth gets categorized, receives the price list plus terms in their language, and has a pre-order link within 2 hours. The sales manager goes back to the office with a structured pipeline, not 200 business cards in their pocket.
Key Linkly agents for your sector
Start with these 2 agents.
Agent 02
Enrichment Agent
Distinguishes dealer/distributor (LinkedIn role plus corporate email domain plus commercial signals) from private individual (personal LinkedIn plus gmail/yahoo/tiscali domain). Critical in hybrid formats like EICMA.
Agent 06
Analytics Agent
B2B report separate from B2C. For the sales director, a clean separation between dealer pipeline and consumer database. EICMA ROI measurable in pre-orders closed vs. consumer visibility.
EICMA runs 6 days with a changing audience. Does Linkly distinguish automatically?
Yes. Workflow configuration by day (Tuesday-Wednesday = B2B only, Thursday-Sunday = B2C). Combined with enrichment, the system triggers the correct workflow even if a private individual shows up on B2B days or vice versa.
Can we connect Linkly to our dealer DMS?
Yes. The main Italian DMSs (Infofiscale, MMS, brand-specific ERPs) integrate via API or middleware. Configuration during onboarding. The dealer receives pre-orders linked to their own DMS account.
We work in electrification, where the audience changes fast (new players every year). Does Linkly help?
Enrichment is dynamic: every lead is processed on the spot with the public data available in real time. A new ebike player unknown in May 2025 still gets enriched (public LinkedIn plus website plus known funding) and qualified correctly.
Let's configure Linkly for your next Automotive & mobility.
30-minute demo with a consultant. We configure a real event from your calendar together.
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