Linkly for OEMs, sub-suppliers and plant managers.
Italian manufacturing trade fairs (SPS, MECSPE, BI-MU, Hannover Messe) are where automation contracts, machine tools and components get signed. Linkly handles every contact from badge to CRM pipeline, while your technical team is still at the booth.
Sector in target for Linkly: manufacturing SMEs with 50-1000 employees, OEM machine builders, certified sub-suppliers. Annual events budget starting from 30k EUR.
Sector pain points
What slows down your trade fair returns today.
Pain 01
Plant managers visit the booth during their lunch break. 15 minutes of technical conversation, then they disappear. Without structured qualification, you have no idea if they were actually in target.
Pain 02
The junior sales rep collects the business card and throws it in a backpack. When they get back to the office on Monday, they no longer remember who was who among 80 contacts collected.
Pain 03
The prospect is an OEM machine builder. They would like the technical datasheets immediately. Without Linkly, the follow-up arrives the following Tuesday with generic material.
Pain 04
Booth investment at SPS Italia: 40-70k EUR. At the end of the trade fair, the head of sales has no idea what percentage of leads will actually make it to quotation.
Why Linkly inManufacturing & automation
The typical use case: OEM machine builders at SPS Italia.
In manufacturing, technical specification matters more than anything. Linkly enriches every lead with sector, revenue, ISO/AS certifications and machine park data sourced from public information. Qualification at the booth is reduced to 3-4 commercial questions (timing, budget, decision-making), with the rest pulled in automatically. Follow-up goes out from the company domain with the datasheet and specification text already prepared for the prospect's specific application.
Linkly in Italian manufacturing
Three trade fairs absorb 70% of the Italian manufacturing B2B events budget: SPS Italia (automation, robotics, industrial software), MECSPE (sheet metal working, additive, mechanical subcontracting) and BI-MU (machine tools). Linkly was designed precisely for these contexts: a high concentration of qualified buyers, long sales cycles (6-24 months for complex plants) and the need for technical specification at the first touchpoint.
Linkly customers in manufacturing share the same pattern:
5-12 trade fairs per year between Italy and Europe (Hannover Messe, EMO, Achema)
Annual events budget 100k-500k EUR
Lean technical sales team (4-12 people at the booth per event)
CRM in use: HubSpot, Salesforce, Pipedrive or Italian ERPs (TeamSystem, Zucchetti)
Main pain: quality leads collected, but slow and generic follow-up
The Linkly operating pattern for manufacturing
Pre-event (1-2 weeks before):
The Linkly consultant configures the qualification questions specific to the trade fair (e.g. SPS Italia asks for “investment timing”, “decision unit”, “pilot application vs. production”)
Defines the technical follow-up templates by product category (datasheet, specification text, similar applied case study)
Syncs with the company CRM: event tag, “source = SPS Italia 2026” field, routing rules to the area sales rep
During the event:
The sales rep scans the business card or badge, Capture Agent picks it up
Enrichment Agent retrieves in under 30 seconds: company sector, revenue, headcount, public machine park, certifications
The sales rep reads the 3-4 suggested qualification questions (already tuned to the enriched prospect)
Activation Agent pushes the enriched lead into the CRM with tag and priority
Outreach Agent sends a personalized technical email within seconds
Post-event:
Analytics Agent produces an executive report with heat score per lead, estimated conversion and top applied categories
Automated drip nurturing for leads that are not immediately hot (quarterly white paper, new case studies, webinar invitations)
Typical result
Based on Linkly customers in manufacturing:
+60-80% lead-to-CRM rate (from around 40% manual to over 95% with Linkly)
-95% average follow-up time (from 9 days to under 24 hours)
+18-25% conversion on qualified leads in the following 90 days
Measurable event ROI in a structured way for the first time
The value for the head of sales
Before Linkly, the question “how much did SPS Italia really return?” was answered after 3 months of semi-manual analysis in Excel. With Linkly, it becomes an executive report available at 5 p.m. on closing day: estimated pipeline, top sectors, top sales reps, next operational steps assigned.
Key Linkly agents for your sector
Start with these 2 agents.
Agent 02
Enrichment Agent
Automatically retrieves sector, revenue, machine park and certifications of the visited company. The technical sales rep arrives at the follow-up with specific material, not generic templates.
Agent 05
Outreach Agent
Technical email from the company domain within minutes of the scan. Datasheet, specification text and applied case study attached. Cuts average follow-up time from 9 days to under 24 hours.
Does Linkly work with my Italian plant managers who are wary of AI?
At the booth, plant managers do not interact with Linkly. They only see the sales rep scanning a business card. Linkly works behind the scenes. The prospect's first touchpoint with Linkly is the follow-up email, which is personalized and technical, not visibly automated.
Does it integrate with our Italian ERPs (TeamSystem, Zucchetti)?
Yes. Via API, middleware (Make/Zapier) or a custom connector built during onboarding. Included in the price. Historical data migration to be discussed with your Linkly consultant.
Can we customize the qualification questions for our product line?
Yes. Questions are configured by the Linkly consultant together with your sales team pre-event. They can differ from one trade fair to another (e.g. SPS more technical, MECSPE more focused on subcontracting). They are saved in the CRM for later analysis.
Let's configure Linkly for your next Manufacturing & automation.
30-minute demo with a consultant. We configure a real event from your calendar together.
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