Linkly for food and beverage producers and HoReCa equipment.
Cibus, Sigep, Vinitaly, TuttoFood, Host, Beer & Food Attraction, Macfrut, Merano WineFestival: Italian F&B is the segment with the highest export ratio. Linkly handles large-retail plus HoReCa plus international import buyers in parallel workflows, in 6 languages.
Sector in target for Linkly: food producers (pasta, confectionery, preserves, organic), beverage (wine, beer, spirits), HoReCa equipment, ingredients for the food industry. 30%+ export, recurring presence at Cibus/Sigep/Vinitaly.
Sector pain points
What slows down your trade fair returns today.
Pain 01
Cibus = 75,000 visitors, Sigep = 150 countries. Very high volume, variable quality. Telling real buyers from the curious requires immediate enrichment.
Pain 02
Multilingual follow-up is constraint number one. A Japanese buyer translated poorly equals a burned relationship. Translating everything manually equals 2 weeks after the trade fair.
Pain 03
Large-retail buyers close price lists in short windows (Jan-Feb, Jul-Aug). Missing a window means waiting 6 months.
Pain 04
Physical samples (food, wine) require refrigerated logistics plus customs for export. Without tracking of who requested what, the operation gets chaotic.
Why Linkly inF&B & hospitality
The typical use case: an Italian winery at Vinitaly.
In F&B, Linkly handles automated multilingual follow-up based on the country of the enriched buyer (IT, EN, FR, DE, ES out of the box; others on request). It automatically distinguishes channels (large retail, structured HoReCa, specialty retail, vertical e-commerce, import) and applies the corresponding commercial terms. Sample request tracking: who asked for what, where it ships, estimated delivery times.
Linkly in Italian B2B F&B
Italian B2B F&B is dominated by international trade fairs with very high volume: Cibus Parma (biennial, 75k visitors), Sigep World Rimini (annual, 150 countries), Vinitaly Verona (annual, wine), TuttoFood Milano (biennial, agri-food), Host Milano (biennial, HoReCa), Macfrut Rimini (annual, fruit and vegetables), Merano WineFestival (annual, premium wines).
The Linkly F&B customer has specific characteristics:
4-10 trade fairs per year (Italian plus EU plus some international: Anuga, SIAL Paris, Fancy Food NYC)
Events budget 60k-400k EUR
Sales team (8-25 at the booth): export manager plus Italy plus tasting plus administration
Critical languages: Italian plus English plus (depending on the market) French, German, Spanish, sometimes Japanese and Mandarin
CRM in use: HubSpot, Salesforce, Italian ERPs (TeamSystem, Mexal with food-specific CRM)
Main pain: volume plus multilingual plus multiple simultaneous channels
The Linkly operating pattern for F&B
Pre-event:
Configuration of 4-5 channels (Italian large retail, export large retail, HoReCa, specialty retail, e-commerce)
Follow-up templates by language plus channel (a matrix of around 20 combinations handled during onboarding)
Outreach Agent: email in language plus channel price list plus sample request form
Post-event:
Analytics: pipeline by channel, top countries by pipeline, open sample requests
Sample logistics tracked and linked to the CRM
Seasonal drip nurturing: new SKUs, awards, production news
Typical result
40-60% of buyers in their native language, automatic
+50% conversion on sample requests vs. manual tracking
Seasonal price lists respected: Italian large retail closed by February, export large retail by end of March, Italian HoReCa rolling
The value for the F&B export manager
The F&B export manager lives by managing 8-15 markets simultaneously with different times and cultures. Linkly reduces the translation and contextualization work that today absorbs 20-30 hours after Cibus. Sample requests are tracked end-to-end (who asked for what, where, when, logistics status). The post-Vinitaly pipeline is already segmented by channel and country by the following Monday, not in July.
Key Linkly agents for your sector
Start with these 2 agents.
Agent 02
Enrichment Agent
Country plus channel plus company size plus preferred product line, pulled automatically. You cut down on booth questions and optimize the buyer's time (the buyer at Cibus has 30 booths to visit in a day).
Agent 05
Outreach Agent
Multilingual email within seconds of the scan, with the correct channel price list attached plus a pre-filled sample request form. The buyer receives tuned material while still at the trade fair.
Which languages do you handle for automated follow-up?
Italian plus English by default. French, German and Spanish configurable. Other languages (Japanese, Mandarin, Arabic) available as custom configuration during onboarding, with templates pre-translated by your team or by a translation partner.
We handle physical samples (wine, gelato): how do we track the requests?
The Qualification Agent saves the sample request on the lead with detail (product, format, shipping address, label language). The Activation Agent creates a CRM task or a ticket in your logistics system. Workflow customizable during onboarding.
Can we exclude Italian distributors in territorial conflict?
Yes. Exclusion list or priority list configured during onboarding. When a distributor in conflict (e.g. a competitor of your existing Lombardy distributor) scans, the lead stays in the CRM but the automated follow-up does NOT fire, with a manual alert to the Italian sales manager.
Let's configure Linkly for your next F&B & hospitality.
30-minute demo with a consultant. We configure a real event from your calendar together.
Linkly pages are optimised to be read correctly by AI assistants. Open the conversation in your preferred one with the context already in place, or copy the prompt to use it anywhere.
ChatGPT 
Claude 
Perplexity 
Gemini