Linkly for brands selling to large retail buyers, multibrand and e-commerce.
Cibus, Marca by BolognaFiere, Vinitaly, TuttoFood, Mapic Italy: where large-retail price lists get signed and new retail channels get activated. Linkly handles pre-booked buyers and walk-ins under different rules, tracking every conversation through to CRM pipeline.
Sector in target for Linkly: consumer brands (food, beverage, cosmetics, premium retail) with a large-retail or export strategy. Typically 5M+ EUR revenue, Italy-based, recurring presence at international trade fairs.
Sector pain points
What slows down your trade fair returns today.
Pain 01
Large-retail buyers arrive in delegations with packed agendas. 20 minutes per booth, then on to the next. Without structured qualification, after the trade fair you have no idea who was actually interested.
Pain 02
The export manager collects 50 business cards from international buyers (USA, Japan, GCC, China). Translating, contextualizing and following up multilingually is a full-time job that you do not have.
Pain 03
Large-retail price lists close in specific windows (Jan-Feb for the Spring/Summer season, Jul-Aug for Fall/Winter). Miss a follow-up, lose 6 months of sales.
Pain 04
Cibus runs for 3 days and you collect 400 contacts. Half are curious, a quarter are press, a quarter are real buyers. Telling them apart after the fact is time-consuming.
Why Linkly inRetail & consumer goods
The typical use case: an Italian food brand at Cibus.
In B2B retail, price-list speed matters more than anything. Linkly automatically enriches each lead with company, channel (large-retail vs. HoReCa vs. specialty), country and revenue. The sales rep reads the buyer's tier in real time at the booth and applies the corresponding commercial terms on the spot. Follow-up goes out immediately with the correct price list for the channel, in the language of the booth.
Linkly in Italian B2B retail
Italian B2B retail runs on trade fairs that match companies with buyers: Cibus (food, biennial), Sigep (gelato/pastry, annual), Vinitaly (wine), TuttoFood (agri-food), Marca by BolognaFiere (private label for large retail), Mapic Italy (retail/commerce). On top of these are sector-specific fairs: Esxence for perfumery, Cosmoprof for beauty, Pitti Uomo for fashion.
The Linkly retail customer has specific characteristics:
3-8 trade fairs per year (Italian plus European plus some international)
Events budget 50k-300k EUR
Structured sales team (5-15 people at the booth): export manager plus Italy area manager plus brand manager
CRM in use: HubSpot, Salesforce, Italian ERPs with built-in CRM
Main pain: follow-up speed to avoid missing price-list windows
The Linkly operating pattern for retail
Pre-event:
Configuration of qualification questions by channel (Italian large retail vs. specialty retail vs. e-commerce vs. HoReCa vs. export)
Follow-up templates by language plus channel plus buyer tier (e.g. a Coop large-retail buyer is not the same as an Esselunga buyer or an Eataly buyer)
Price lists linked to the CRM to automatically attach based on segment
During:
Scan, enrichment with company plus channel plus country
The sales rep reads the buyer tier and applies the corresponding commercial terms
Outreach Agent sends the template in the buyer’s language with the right price list attached
Post-event:
Analytics: top channels by conversion, top countries by pipeline, top product categories
Drip nurturing by channel: large retail with seasonal samples, HoReCa with cooking events, retail with new product sheets
Typical result
+40-60% qualified leads correctly identified in real time (vs. around 25% after manual processing)
Price lists closed within the window: no season lost due to late follow-up
International audience handled: automated multilingual follow-up, no delay for translations
The value for the export manager
Cibus 2024: 75,000 visitors, 3,000 real buyers. For a consumer brand this means potentially 300-500 contacts collected in 3 days. Without Linkly, qualification and follow-up absorb weeks after the trade fair. With Linkly, the price list goes out in time for the season, the buyer receives an email tuned to their specific chain and the pipeline is visible on Monday morning.
Key Linkly agents for your sector
Start with these 2 agents.
Agent 02
Enrichment Agent
Company size plus country plus channel (large-retail/retail/HoReCa/e-commerce) plus publicly declared annual budget. You cut down on booth questions and optimize the buyer's time.
Agent 04
Activation Agent
The contact enters the company CRM tagged by channel, country and product of interest. Automatic routing to the area sales rep with the right price list attached. No manual CSVs after the trade fair.
Do you also handle multilingual follow-up for foreign buyers?
Yes. Templates can be configured by language (EN, FR, DE, ES out of the box, others on request). The Outreach Agent sends the email in the language matching the country of the enriched buyer. Tone adapted by channel (a US large-retail buyer is not the same as a Japanese broker).
Can we connect Linkly to our Italian ERP for price lists?
Yes. Integration with TeamSystem, Zucchetti, Mexal and custom ERPs. Price lists loaded into Linkly can be automatically attached to the follow-up email based on channel plus country.
We handle private label for large retail. Product specs change for every chain. Does Linkly help?
Yes. Configuration by trade fair plus buyer category. When Coop, Conad and Esselunga walk in, each one receives material tuned to their specific private-label requirements. Saves hours of post-fair personalization.
Let's configure Linkly for your next Retail & consumer goods.
30-minute demo with a consultant. We configure a real event from your calendar together.
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