T.Gold 2026
Vicenza.

What T.Gold is, in two lines

T.Gold is the leading international event dedicated to machinery and technological solutions for goldsmithing and precious metals: alloying and casting, prototyping and digital production, advanced mechanics, laser welding, refining and recovery, finishing and quality control. It is held in Vicenza inside the Italian Exhibition Group (IEG) exhibition centre, alongside VICENZAORO, the major international jewellery show.

It is not a fair for the general public: it is where goldsmiths, manufacturers, and refiners choose their technology suppliers for the years ahead. Decisions take shape at the booth, amid live demonstrations, and close in the following weeks. That is why lead management matters as much as the on-site presence.

What to exhibit, where to exhibit

The September 2026 edition is the first ever (T.Gold has historically run in January only), and it brings an operational change that affects you: the show moves into Hall 4, inside the main exhibition centre grounds, whereas in January it occupied the external Hall 9. Closer to the heart of VICENZAORO, with more jewellery buyers passing by in search of technology.

T.Gold’s six product sectors:

• Alloying, casting, and galvanic
• Prototyping and digital production (3D printing, CAD/CAM, additive)
• Advanced mechanics, machining, diamond and laser cutting
• Assembly and laser welding
• Precious-metal refining and recovery
• Finishing, polishing, tooling, quality control

The distinctive feature is the live machinery demonstration. If your machine works in front of the buyer, run it: 70% of serious conversations at T.Gold start with someone stopping to watch a production cycle, not with a brochure. Keep one person dedicated to the demo and one to contact qualification, they are two different roles.

Visitor profile, who actually enters the booth

T.Gold draws a technical, heavily international audience (around 40% of T.Gold exhibitors are foreign: Germany, Switzerland, Turkey, India, the United States). Our realistic estimate of who stops at the booth of a goldsmithing-technology supplier:

• 45% manufacturers and goldsmithing workshops: owners and production heads of companies producing jewellery in series or semi-finished goods, looking for casting, finishing, and welding machines
• 25% goldsmiths and craftspeople: workshops and ateliers evaluating 3D printing, CAD/CAM, microcasting to bring in-house the processes currently outsourced
• 15% technical buyers and refiners: purchasing from industrial groups and precious-metal refining/recovery companies
• 15% misc: distributors, trade press, foreign delegations, and VICENZAORO visitors crossing the hall

The decision-making profile is high: in goldsmithing, those who come to T.Gold are often the owner themselves or the person who signs off on machinery purchases. These are long, high-ticket sales cycles, all the more reason not to lose a single contact.

How to prepare in the 4 weeks before the event

Week -4, messaging audit

Verify that your value proposition answers the three questions every technical visitor asks within the first 30 seconds at the booth:

1. What the machine/solution does, in one sentence
2. Who it is for, precise segment (e.g. “goldsmithing workshops of 5-50 staff doing in-house microcasting”)
3. What changes, measurable benefit (grams of metal recovered, casting scrap %, finishing hours, cost per piece)

No slides. No brochures. One clear sentence, repeated by every team member, in Italian AND English (40% of visitors are foreign).

Week -3, booth operations playbook

Define who does what across the five days, bearing in mind that T.Gold runs longer than average and spans a weekend:

• Who runs the live machinery demo (a dedicated role, always staffed)
• Who is on the front line at the booth qualifying contacts
• Who is in the back office (HQ) running live follow-up during the event (yes, this is a game changer, see below)
• Who is the point of contact for owners and senior buyers who show up

Five days straight will burn out a team. Set up shift rotations by time slot and plan reinforced staffing on the central days (see the “during the fair” section).

Week -2, qualification form

Every contact collected at the fair must be qualified on the spot, not “later”. The critical questions are only 3:

1. Timing: when do you need to replace/add the machine? (now / 3-6 months / later / just looking)
2. Budget: is there already a budget line allocated for machinery?
3. Decision: who decides, and how many people are involved?

Everything else (technical details, company size, current processes) can be found in the 30+ public data sources that good automated enrichment covers without you needing to ask in person.

Week -1, CRM integrations

The classic mistake: contacts collected on paper, photos of badges, the official fair app, and then no one moves them into the CRM. Follow-up starts on average 9 days after the event, by which time the prospect has already seen the machinery of 3 of your competitors in the same hall.

Configure the system so that every scan, at the fair, lands directly in the company CRM (HubSpot, Salesforce, Pipedrive), with event tag, qualification answers, and a voice note from the sales rep. Not in an Excel, not in a proprietary fair app, not in a Google sheet “we’ll tidy up on Monday”. See how Linkly works.

Is the official app worth it?

VICENZAORO and T.Gold share the official app Jewellery Connect (a recent rebrand of “The Jewellery Golden Cloud”). It is free, on iOS and Android, and decent for fair navigation: digital badge, exhibitor catalogue, interactive maps, product discovery, programme and appointment agenda, push notifications.

What it does NOT do, and the reason few sales teams use it as a real lead capture tool:

• It does not integrate with your company CRM (HubSpot, Salesforce, Pipedrive). Contacts stay inside the app.
• It does not automatically enrich data. If the badge only has name, surname, and company, that is all you keep.
• It does not send follow-up to prospects. Follow-up is on you, manually, afterwards.
• It does not generate executive reports. At best you get an export.
• It is built for those who visit (what to see, where to go, booking appointments), not for those selling from the booth.

Jewellery Connect is a good informational companion for navigating the halls and managing appointments. As a commercial lead capture tool, it falls short. For that, you need systems built for the fair to CRM to follow-up workflow. See how Linkly works.

What to do during the 5 days of the fair

T.Gold runs for five days and, being a jewellery event, spans a weekend: the central days are the busiest, while opening and closing are thinner. Plan your staffing accordingly.

Day 1 (Friday the 4th), opening

• Team briefing at 8:15 am: review the 3 messages, the roles, and the demo rotation
• Calibration: the first 10 contacts are for fine-tuning the qualification questions and warming up the live demonstration
• At 6:00 pm, first debrief: what works, what to fix for the busy weekend

Day 2 (Saturday the 5th), first peak

The weekend is the heart of T.Gold. Expect dense traffic of goldsmiths and owners who are in the workshop on weekdays and free up over the weekend. Keep the demo always running and a senior person ready for owners who decide on the day.

Day 3 (Sunday the 6th), the busiest day

Typically the day of highest attendance. Maximum staffing: everyone on the floor, tight rotations so you don’t burn out the team, demo on a continuous cycle. This is the day your most strategic prospects pass through, do not leave the booth uncovered, not even at lunch.

Day 4 (Monday the 7th), the return of the technical buyers

Fewer goldsmith-owners, more industrial profile: technical buyers, production heads, refiners who come on weekdays. More technical, less crowded conversations, excellent for in-depth machinery discussions and for closing meetings with the weekend’s hot leads.

Day 5 (Tuesday the 8th), closing

Natural drop in traffic. It is the moment for:

• Closing meetings with hot leads from the central days
• Deeper conversations (calmer booths, less rush)
• Walking the hall and VICENZAORO: see what competitors are showing, take notes for the next edition

What to do in the 7 days after the fair

The average time between fair and first post-event contact is around 9 days. Companies that reduce it to under 48 hours close, on average, a far higher share of qualified leads in the following months. In goldsmithing, with high machinery tickets and long cycles, getting there first while the prospect still has the demo they watched fresh in mind is decisive.

The winning follow-up playbook:

1. Within 24h: personalised email to every qualified lead with timing, budget, decision. No templates: reference one specific thing seen or said at the booth (the machine that was running, the piece worked in the demo).
2. Within 7 days: assign 1 sales contact per qualified lead. Schedule a specific touchpoint (call, on-site demo, site visit), no batch email.
3. Within 14 days: deliver on promises made at the booth (datasheet, quote, machine trial, worked sample). Automatically extractable from the sales rep’s voice notes if the system recorded them.
4. Within 30 days: executive report on performance vs target, distribution by sales rep, country, sector, estimated pipeline. Use it to request next year’s event budget renewal.

Linkly’s AI agents enrich every contact from 30+ public sources, qualify, and trigger personalised follow-up automatically, then hand you the executive report once the fair closes. See how Linkly works.

Practical FAQ

How much does it cost to exhibit at T.Gold September 2026?

Costs are not officially published as a price list and vary by position, square footage, build-out, and the weight/power draw of the machinery on show. As a purely indicative figure, for an entry-level booth (16-25 sqm) in standard position: €8,000 to €18,000 bare space + €7,000 to €16,000 build-out, electrical connections for machines, services + €5,000 to €12,000 staff, travel, machinery transport. Realistic total range: €20,000 to €46,000 for a five-day presence with live demos. Always request the official quote from IEG.

Is it true that T.Gold in September is new?

Yes. September 2026 is the first-ever September edition: T.Gold has historically run only in January. From this edition, the frequency is twice a year (January + September) and the show moves into Hall 4, inside the main exhibition centre, closer to VICENZAORO. No official edition number has been published, so we simply call it “the first September edition”.

When does it open and when should you register?

Visitor registration and exhibitor sign-up go through the IEG/VICENZAORO channels. For exhibitors the rule is simple: the sooner you confirm your space, the better the position in a hall debuting in a new configuration this September. Refer to the official site for opening dates and badges.

How reliable are the figures cited?

The T.Gold figures reported here (170 companies, 16 countries) are from the January 2026 edition: no September-specific numbers exist yet, this being the first edition. The international share (~40% of T.Gold exhibitors) and the audience profile are trend indications, not guarantees about September attendance.

What alternative is there to paper for collecting contacts?

Paper is a poor option (digitisation time, errors, lost leads). Three practical alternatives:

1. Official app (Jewellery Connect): works for navigation and appointments, but is disconnected from your CRM (see section above).
2. CRM with native mobile scanning (HubSpot and Salesforce have dedicated features): works if the team knows how to use it. Often, at the booth with a demo running, it is awkward.
3. Dedicated lead capture system + AI agents for enrichment, qualification, follow-up: the pattern Linkly executes. See how it works.

Page updated ahead of the first September edition in 2026. For official information and exhibitor/visitor registration please refer to vicenzaoro.com/it/t.gold.