Coiltech 2026
Pordenone.

What Coiltech Italia is, in two lines

Coiltech Italia is the international trade fair and conference for materials, machinery, and techniques for the production, design, and maintenance of electric motors, generators, transformers, and windings (the coil winding industry). A registered brand, “Coiltech®, International Coil Winding Exhibition & Conference”, organised by QuickFairs (part of the Easyfairs group); the 2025 edition counted 363 stands and over 50 countries represented.

It is not a generalist fair: it is a dense, technical, two-day event where R&D, production, quality, and procurement meet to talk laminations, resins, magnet wire, magnets, and winding machines. The compressed timeframe makes lead management even more critical than elsewhere.

What to exhibit, where to exhibit

Coiltech runs on a single level, all under one roof at Pordenone Fiere (Viale Treviso 1). Stands are compact and technical, averaging around 19.6 sqm: this fair rewards substance, not stage design. The 2026 interactive floorplan is published around mid-November, so the final exhibition blocks cannot be stated yet.

What gets exhibited, concretely:

• Materials: electrical steel and magnetic laminations, insulation, impregnation and encapsulation resins, magnet wire, permanent magnets, magnetic cores
• Machinery and processes: coil-winding machines, aluminium die casting, bearings, transformer coils
• Test and software: test equipment, development and design software, including e-mobility drive solutions

If your offering is cross-segment (e.g. an insulation-materials supplier that also sells test services), position yourself near the traffic flows: in a compact space, the visibility of your position matters more than the size of your stand.

Visitor profile, who actually enters the booth

Coiltech is a trade-only fair, deeply technical. The average visitor is not a browser: they are an engineer who knows exactly what they are looking for. Indicatively:

• ~35% electric motor and generator builders, development and production engineers
• ~20% transformer manufacturers (distribution, industrial, power)
• ~15% e-mobility and drive solutions, growing fast
• ~15% rewinders and repair/maintenance shops
• ~10% R&D and academia, fuelled by the World Magnetic Conference
• ~5% procurement and technical buyers

The figure that matters: around 46% of visitors come from outside Italy, with over 50 countries represented (2025 data). This is an international fair in every sense, so prepare your materials and qualification in English too. The total visitor count is not officially published: do not trust circulating estimates.

How to prepare in the 4 weeks before the event

Week -4, messaging audit

Verify that your value proposition answers the three questions every Coiltech engineer asks within the first 30 seconds at the booth:

1. What you do, in one precise technical sentence (not marketing)
2. For which application, a precise segment (e.g. “class H insulation for 400V e-mobility motors”)
3. What changes, measurable benefit (efficiency, iron losses, operating temperature, cost/kg, lead time)

No slides. No generic brochures. One clear technical sentence, repeated identically by every team member. Here, buyers can tell in seconds whether the person on your booth actually knows the subject.

Week -3, booth operations playbook

Define who does what across the two days:

• Who is on the front line at the booth intercepting traffic
• Who handles the deep technical conversations (you need a real engineer, not a pure salesperson)
• Who is in the back office (HQ) running live follow-up during the event (yes, with only 2 days this is a game changer, see below)
• Who covers the WMC presence and intercepts the speakers and researchers

With only two days, you cannot afford dead shifts. If the team is small, no extended breaks during peak hours: at Coiltech the flow is dense and constant, with none of the lulls of a three-day fair.

Week -2, qualification form

Every contact collected must be qualified on the spot, not “later”: with two days and high-density technical conversations, “later” is already too late. The critical questions are only 3:

1. Timing: when do you need a solution or a sample? (Q1/Q2/Q3/Q4/not sure)
2. Budget/project: is there already a development programme or an allocated budget line?
3. Decision: who decides between R&D, production, and purchasing?

Everything else (detailed technical specs, company size, applications) can be found in the 30+ public data sources that good automated enrichment covers without you needing to ask in person.

Week -1, CRM integrations

The classic mistake: contacts collected on paper, photos of badges, business cards in a pocket, and then no one moves them into the CRM. Follow-up starts 9 days after the event (industry average), by which time the prospect has already spoken with 3 of your competitors, and on an annual two-day fair that means burning half the value of the trip.

Configure the system so that every scan, at the fair, lands directly in the company CRM, with event tag, qualification answers, and a voice note from the sales rep. Not in an Excel, not in a stack of cards, not in a Google sheet “we’ll tidy up on Monday”.

Is the official Coiltech app worth it?

Let us put it on the table right away: Coiltech has no confirmed official app. The documented navigation tool is the online interactive floorplan and exhibitor list on the official site. Published around mid-November, it lets you locate stands and plan your route before arriving.

It is useful, but it is exactly that: a navigation tool, not a lead-capture tool. What it does NOT do, and the reason contact collection rests entirely on your shoulders:

• It does not integrate with your company CRM (HubSpot, Salesforce, Pipedrive). You manage the contacts however you can.
• It does not automatically enrich data. If all you have from a card is name and company, that is all you keep.
• It does not send follow-up to prospects. Follow-up is on you, manually, afterwards.
• It does not generate executive reports. At best it leaves you with a stack of business cards.

In the absence of an app, the only thing that avoids chaos is a system built for the fair to CRM to follow-up workflow. Without one, after two intense days you go home with a box of cards and no process. See how Linkly works.

What to do during the 2 days of the fair

Day 1 (Wednesday 23), opening

• Team briefing at 8:15 am: review the 3 technical messages and the roles
• Quick calibration: the first 5-10 leads are for fine-tuning the qualification questions, but do it fast: you don’t have the luxury of a warm-up day
• Cover the WMC: the speakers and researchers presenting are often the most interesting technical decision-makers of the whole event
• At 6:00 pm, operational debrief: what works, what to fix tomorrow, which hot leads to call back tonight

Day 2 (Thursday 24), closing

Unlike a three-day fair, there is no “quiet day”: with only two days, traffic stays dense almost until closing. It is the day to:

• Close meetings and technical deep-dives with the hot leads from Wednesday
• Intercept the international visitors doing the fair in a single day (many travel in from outside Italy for Thursday only)
• Start following up on Day 1 leads while the fair is still open, don’t wait until Monday

With two days, follow-up speed is the real competitive factor: whoever calls a lead back on Wednesday evening is playing a different game from whoever opens the box of cards the following week.

What to do in the 7 days after the fair

The average time between fair and first post-event contact is 9 days. On an annual two-day event, every day of delay weighs double. Companies that reduce it to under 48 hours close on average 18-22% of qualified leads in the following 90 days (vs the market 6-8%).

The winning follow-up playbook:

1. Within 24h: personalised email to every qualified lead with timing, budget, decision. No templates: reference one specific technical thing said at the booth (the application, the spec, the problem mentioned).
2. Within 7 days: assign 1 sales rep or reference engineer per qualified lead. Schedule a specific touchpoint (technical call, sample, visit), no batch email.
3. Within 14 days: deliver on promises made at the booth (datasheet, quote, sample, trial). Automatically extractable from the sales rep’s voice notes if the system recorded them.
4. Within 30 days: executive report on performance vs target, distribution by country, sector, estimated pipeline. Use it to justify renewing the fair investment for the next edition.

Practical FAQ

How much does it cost to exhibit at Coiltech 2026?

Prices are not published as a list and vary by position and square footage. As a purely indicative figure, for a compact stand in line with the average (~19.6 sqm): €6,000 to €12,000 space and base services + €3,000 to €8,000 build-out + €3,000 to €7,000 staff, travel, materials. Realistic total range: €12,000 to €27,000 for a two-day technical presence. For a real quote, contact QuickFairs.

What is the World Magnetic Conference and is it worth following?

The WMC is a scientific conference hosted inside Coiltech since its inception (with a university scientific committee): the 2025 edition counted 65 presentations. For an exhibitor it is a goldmine of R&D leads: the speakers are often the most qualified technical decision-makers present. Send one of your engineers to follow it, not just the sales team.

When do registration and the floorplan open?

Visitor registration and the interactive floorplan with the exhibitor list are published on the official site around mid-November. Entry is reserved for industry professionals (trade-only).

Is it an Italy-only fair, or worth it for those selling abroad?

International in every sense: ~46% of visitors from outside Italy and 50+ countries (2025 data). There are also the sister editions Coiltech Deutschland (Augsburg) and Coiltech North America (Detroit), worth considering if your market is DACH or the USA.

What alternative is there to paper for collecting contacts?

In the absence of an official app, paper is Coiltech’s number-one trap (digitisation time, errors, leads lost just when a two-day window is unforgiving). Three practical alternatives:

1. The fair’s online floorplan/list: useful for navigation, but it is orientation only, it collects nothing for you.
2. CRM with native mobile scanning (HubSpot and Salesforce have dedicated features): works if the team knows how to use them. Often they don’t, in the tight rhythm of a fair.
3. Dedicated lead capture system + AI agents for enrichment, qualification, follow-up: the pattern Linkly executes. See how it works.

Page updated ahead of the 2026 edition. For official information, floorplan, and exhibitor/visitor registration please refer to coiltech.it.