Intermat 2027
Villepinte (Paris Nord).

What Intermat is, in two lines

Intermat is the international Paris show dedicated to equipment, machinery and technology for construction sites, building and infrastructure. It brings the entire supply chain together around five themed hubs, with a strong focus on sustainable solutions, decarbonization and the digitalization of the sector. It is held every three years at Paris-Nord Villepinte: the last edition, in 2024, brought together 1,065 exhibitors (68% international) and around 127,500 visitors (21% international) from 130 countries, on a layout organized into 5 themed hubs. The 2027 edition runs from 21 to 24 April.

It is not a passive showcase: it is where construction companies, rental firms, distributors and public works operators evaluate machines and select the suppliers for the years ahead. But the machine seen at the show is almost never signed at the show: most real purchase decisions mature in the following weeks, in negotiations that start from a contact made at the stand. In a sector with heavy investments and long evaluation cycles, for an exhibitor lead management is worth as much as the presence itself at the show.

What to exhibit, where to exhibit

At Villepinte the exhibition is organized into five themed hubs that reflect the major product families of the construction site:

• Earthmoving, demolition and transport: the “heavy” heart of the show, where excavators, loaders, dumpers, demolition equipment and on-site transport machines parade.
• Building and concrete sector: equipment for building, concrete batching, formwork, finishing, tightly intertwined with the co-located World of Concrete Europe (WOCE) show.
• Roads, minerals and foundations: machines for road works, aggregate and mineral processing, technologies for special foundations.
• Lifting and handling: cranes, elevating work platforms, telehandlers, solutions for site logistics.
• New technologies: the fastest-growing area, covering electrification, hydrogen, telematics, BIM, automation and site digitalization.

On top of these come the international pavilions, organized by region or country, which help foreign delegations map the offering by place of origin.

The practical rule: choose your placement based on how your buyer navigates the show. If you sell earthmoving or lifting machines, the right themed hub puts you in front of the technical buyer at the moment they are comparing competing solutions. If yours is a cross-cutting technology (telematics, electrification, site software), consider the New technologies area, where the visitor arrives already primed to discuss innovation. And if you are targeting foreign markets, a presence near your country’s international pavilion makes you easy to find for visiting delegations.

Visitor profile

Intermat is a professional and strongly international show: the 2024 figure speaks of around 127,500 visitors from 130 countries (21% international), against 1,065 exhibitors, 68% of them non-French. The audience is made up of people who buy or specify construction machines, with a good mix of end users and channel (rental and distribution).

At an Intermat exhibitor’s stand you will mostly find:

• Construction companies and general contractors, from purchasing directors to fleet and machine-park managers (indicative band 25-35% of qualified traffic)
• Earthmoving, demolition and road works companies, often with the owner or technical manager deciding directly (~15-20%)
• Rental firms and machine dealers/distributors, evaluating lines to add to their catalogue or rental fleet (~15-20%)
• Engineering firms, designers and site managers, who specify equipment and technologies (~10-15%)
• Concrete, precast and materials producers, particularly active around the WOCE (~10%)
• Public works and infrastructure operators, including public entities and large contractors (~5-10%)

The decision-making profile is high: anyone who travels to Villepinte is almost always already inside a fleet renewal plan or a supplier selection process, often with multi-year budgets. Expect a very multilingual audience, with French and English as working languages and a strong presence of European and international foreign visitors. For a supplier this means one thing: the conversation windows are short and must be qualified on the fly, because the real value is not the chat at the show but knowing who to call back and with what priority.

How to prepare in the 4 weeks before the event

Week -4 → Messaging audit

Check that your value proposition answers, in 30 seconds, the three questions a construction buyer asks at the stand, ideally in Italian, French and English:

1. What you do, in one sentence (the machine, the equipment, the precise technology, not the category)
2. For whom, a precise segment (e.g. “compact electric excavators for urban demolition companies”)
3. What changes, a credible benefit for the site: productivity, fuel consumption, operating cost, downtime, emissions compliance, residual value

At a show where everyone talks about “sustainability” and “innovation”, technical specificity and operating numbers are what set you apart. A clear sentence, repeated identically by every member of the team, is worth more than any glossy brochure.

Week -3 → Stand operation playbook

Define who does what over the four days, with attention to managing mixed traffic (users, rental, distribution, international):

• Who staffs the stand and qualifies spontaneous traffic
• Who manages the scheduled appointments with key customers and foreign delegations, often booked in advance
• Who stays in the back office to do live follow-up already during the show (a real competitive advantage, see below)
• Who accompanies the machine trials and demonstrations, where the technical conversation becomes decisive

Over four intense days, fatigue is the first enemy of data quality: plan shift rotations by time slot and do not leave the peak hours to junior staff. In front of an important machine, always provide a senior technical contact.

Week -2 → Qualification form

Every contact collected must be qualified on the spot, not “later”. For the construction and equipment sector the three critical questions are:

1. Need/machine park, which machine or equipment are you evaluating and with what horizon (immediate purchase, fleet renewal, technology evaluation)?
2. Role, are you a user company, a rental firm, a distributor, an engineering firm, a public works operator?
3. Decision, who signs the purchase and which criteria carry weight (price, financing/rental, operating cost, after-sales service, spare parts availability)?

Everything else (company, size, location, existing machine park) can be reconstructed with good automatic enrichment starting from a few data points, without stealing precious time at the stand.

Week -1 → CRM integrations

The classic mistake: business cards, photos of the badge, scattered scans, and no one pouring them into the CRM until it is too late. In a sector where a single customer can be worth orders for machines worth hundreds of thousands of euros, being first with the follow-up is what keeps you ahead of the competition.

Set up the system so that every scan, at the show, lands already in the company CRM, with an event tag + qualification answers + a voice note from the sales rep. Not in an Excel file, not only in the website exhibitor list, not in a “we’ll sort it out on Monday” sheet.

Is the official Intermat app worth it?

Here one thing has to be said honestly: for Intermat there is no dedicated official app confirmed by official sources. The practical information, the programme and the exhibitor list live on the official website (intermatconstruction.com), which works as a web portal for preparing your visit and getting found in the catalogue.

What this means for you exhibitors: the absence of a show companion app is not a detail, it is a point to pay attention to. It means you cannot count on any organizer tool for capturing contacts at the stand. No official scanner pouring your leads in, no catalogue sending you interested visitors. Everything you collect over those four days depends on how you organize it yourself.

And it is precisely for this reason that an owned capture system becomes even more necessary: a tool that takes the contact from the scan all the way to the CRM, enriches it, qualifies it and prepares the follow-up, without depending on the show’s ecosystem. It is exactly the workflow that Linkly runs, with the capture → enrichment → qualification → follow-up chain handled by a team of six AI agents. Here is how Linkly works.

What to do during the 4 days of the show

Day 1 (Wednesday 21 April), opening and calibration

• Team briefing at 8:15: review the three messages, the roles and the schedule of appointments with key customers and delegations
• Calibration: the first leads of the day serve to fine-tune the qualification questions
• Check that the machines on demonstration are working and that the flow at the stand runs smoothly
• At the end of the day, a first debrief: what works, what to fix tomorrow

Day 2 (Thursday 22 April), show in full swing

The flow reaches full swing. Expect the first real peak of technical buyers, purchasing managers and rental firms. Keep a senior person always present and handle the already-scheduled appointments punctually: the most strategic customers have packed agendas and little room.

Day 3 (Friday 23 April), decision-making core

Historically one of the days with the most qualified traffic. It is the moment for substantive meetings with construction companies, distributors and public works operators, and often the right window for machine trials with hot prospects. Maximum attention to on-the-spot qualification: every serious contact from this day goes into the CRM by evening, not “at the end of the week”.

Day 4 (Saturday 24 April), closing

Last day: traffic generally drops, but those who stay are often very focused and have more time to dedicate to an in-depth conversation. Use the day to close the remaining appointments, consolidate the data collected and make sure every qualified lead is already in the CRM before leaving Villepinte. Follow-up starts on Monday, not in ten days.

What to do in the 7 days after the show

In the construction sector, sales cycles are long and the decision-makers many, but precisely for this reason the speed of first contact is what keeps you ahead of the competition. Whoever calls a buyer back within 48 hours, while the conversation at the stand is still fresh, starts with an advantage that is hard to recover for anyone who shows up weeks later, when the prospect has already talked to three competitors.

The follow-up playbook:

1. Within 24h, a personalized email to every qualified lead. No templates: a reference to something specific said at the stand (the machine they were evaluating, the site need they mentioned).
2. Within 7 days, a dedicated sales rep assigned to each qualified lead, with a specific touchpoint scheduled (call, site visit, machine demo, quote). No undifferentiated batch emails.
3. Within 14 days, keep the promises made at the stand (technical sheets, rental/financing terms, spare parts availability and service). Automatically extractable from the sales rep’s voice notes, if the system has recorded them.
4. Within 30 days, an executive report on performance vs target: lead distribution by segment (companies, rental, distribution, public works), by country, estimated pipeline. It is what you need to justify the investment in the next triennial edition to management.

Practical FAQ

How much does it cost to exhibit at Intermat?

The costs are not public and vary widely depending on floor space, position (themed hub, international pavilion, outdoor area for the machines) and stand fit-out. To give a realistic order of magnitude for a supplier with a modestly sized stand: indicatively from €15,000-40,000 for space alone, to which you add fit-out, transport and handling of the machines, technical services, travel and staff for the week, easily reaching €50,000-120,000+ in total. Presences with heavy machines in the outdoor areas climb to higher orders of magnitude because of logistics and handling. For SMEs it may be worth considering a presence inside a national collective pavilion: it reduces costs and logistical complexity. For official price lists, refer to the organizer Comexposium.

Which is the best day for lead collection?

The central days (Thursday 22 and Friday 23 April) generally concentrate the most qualified traffic of technical buyers, purchasing managers and rental firms. The first day (Wednesday) serves to calibrate; the last (Saturday) has lower attendance but more focused visitors with more time. There is no “dead” day: what changes is the nature of the traffic, not the quality of the individual contact.

When do registrations for visitors and badges open?

Generally in the months before the show, on the official website. Intermat is a professional event: access requires registration and the issue of a badge. Since there is no dedicated app, the official website is the reference point for pre-registration, badges and exhibitor list. Make sure invitations and accreditations for your customers and partners are requested in good time. Check intermatconstruction.com for opening dates.

Co-located with World of Concrete Europe: what changes for me?

If you are in the world of concrete, precast or batching equipment, the presence of World of Concrete Europe (WOCE) is an opportunity: it brings to Villepinte a vertical audience of concrete operators that you would otherwise not cross paths with. It is useful for “generalist” construction exhibitors too, because it widens the pool of qualified visitors. Take it into account in your positioning and invitation plan: some of your best prospects could come precisely from WOCE.

What is the alternative to the business card for collecting contacts?

Paper and photos of the badge are the worst option: time to digitize, errors, leads lost between an appointment and a machine trial. And without an official show app, organizing the capture is entirely on you. Two practical alternatives:

1. CRM with native mobile scanning (HubSpot, Salesforce have dedicated features): it works if the team knows how to use them with discipline, something not a given amid machine demos and back-to-back appointments.
2. A dedicated lead capture system + AI agents for enrichment, qualification and follow-up: this is the pattern that Linkly runs, from the scan to the CRM with event tag, qualification answers and a voice note from the sales rep. Here is how it works.

Page updated ahead of the 2027 edition. For official information and exhibitor/visitor registration, refer to the website intermatconstruction.com and the organizer Comexposium.