Batimat 2026
Paris.

What Batimat is, in two lines

Batimat is France’s leading multi-specialist show dedicated to building and construction. From the 2026 edition it merges into the new Paris Builders Show brand, which brings Batimat, Interclima, Ideobain, Renodays and Equipbaie/Metalexpo together under a single event as the international reference point for the entire construction supply chain. It is a biennial event (even years): the 2024 edition counted 1,473 exhibitors for Batimat (Equipbaie included, +19% vs 2022) and over 135,000 visitors from more than 130 countries across the four combined shows of the Mondial du Bâtiment.

The thing to keep in mind is that at Batimat almost no purchasing decision is closed at the fair. Firms, specifiers and distributors walk the halls, gather specifications and price lists, and decide in the weeks that follow, often downstream of a tender or a construction site. That is why the number of business cards collected matters less, and how you handle the leads afterwards matters much more: whoever calls them back quickly, with the right context, wins the contract.

What to exhibit, where to exhibit

Batimat occupies the halls of Paris Expo Porte de Versailles (Hall 1, 4, 5, 6 and 7), with 6 main Batimat halls flanked by the 3 Equipbaie halls. The event is organised into 8 themed exhibition areas and, for the 2026 edition, introduces new dedicated villages: structural works (gros œuvre), aluminium and electrical.

The practical rule is to position yourself where your specifier is, not where your product sits in the abstract. A manufacturer of envelope or structural-works materials should hold the themed villages and the relevant halls; whoever makes windows, doors and closures looks to the Equipbaie/Metalexpo perimeter; whoever deals in energy efficiency and renovation keeps an eye on the flows towards Interclima and Renodays. Operational tip: the exact hall layout for 2026 is not yet final, so at build-up time check the updated map and arrange your stand to intercept the passing traffic between areas, not just those looking for you.

Visitor profile

Batimat’s audience is professional and strongly French/European, with a significant international share (over 130 countries in 2024). Broadly speaking, expect this composition:

• Construction firms and general contractors (around 25-30%) — looking for reliable suppliers for sites in progress or under tender; they decide on volumes and delivery times.
• Architects, designers and specifiers (around 20%) — they do not buy, but they write the specifications: convincing them is worth more contracts downstream.
• Installers and building tradespeople (around 20-25%) — focused on the concrete product, installation, technical support and warehouse availability.
• Distributors and material resellers (around 15%) — they assess margins, territorial exclusives and turnover.
• Public bodies and project owners (a smaller share but high authority) — decision-makers on major works and renovation.

In terms of seniority you will find many business owners and technical/purchasing managers: people who ask precise questions and who, if qualified well at the stand, are worth a call-back in the following days.

How to prepare in the 4 weeks before the event

Week -4: message audit

Decide on a single promise for each profile you expect (firm, specifier, installer, distributor). On your stand sign it must be readable in three seconds what you are for and for which site. Rewrite your pitch and materials, dropping the “we do everything”: at Batimat, whoever is generic is forgotten by the next hall.

Week -3: operational stand playbook

Define who does what across the four days: who intercepts, who qualifies, who handles the demos. Set the visitor’s path at the stand and the exact moment the contact is collected. Prepare shifts and one simple rule: no qualified visitor leaves without ending up in the system.

Week -2: 3-question qualification form

No long questionnaires. Three questions that separate the curious from the real contact: for which site/project (type and timing), in what decision-making role (specifies, buys, installs), and when the supply comes into play. With Linkly these three answers are collected in a few seconds and stay attached to the contact.

Week -1: CRM integration

Connect lead capture to your CRM before you leave, not after. The goal is for every contact to land directly in the CRM with the event tag (Batimat 2026), the qualification answers and any voice note from the salesperson. So the Monday after the fair you don’t have a folder of cards, but a list already segmented and ready to work.

Is the official Batimat app worth it?

Let’s be clear: there is no dedicated official mobile app for Batimat. Browsing exhibitors and planning the visit happen through the batimat.com website, which is a good portal for the visitor but not a working tool for the exhibitor. It doesn’t export contacts to your CRM, it doesn’t enrich the data of the company you met, it doesn’t manage follow-up, and it doesn’t give you back a report usable by sales management.

This makes a capture system of your own, independent of the fair’s tools, even more necessary. Linkly’s idea is simple: you capture the contact at the stand, enrich it with company data, qualify it with the three questions and start the follow-up with no manual steps. Behind the scenes, six AI agents cover the chain capture → enrichment → qualification → follow-up, so the data is not lost between one hall and the next. See how Linkly works.

What to do during the 4 days of the fair

Day 1 (Monday 28 September)

Opening and calibration. It coincides with the start of Renodays: traffic already substantial, many specifiers. Use the first day to tune the pitch to real reactions, check that lead capture actually works (a test on a real contact) and understand which areas the best audience comes from.

Day 2 (Tuesday 29 September)

A full day, with the tail of Renodays and high flows. This is the time to push on qualification: the more contacts come through, the more it matters to filter well who has a site or a specification in progress. Keep the stand staffed and don’t let the salespeople get stuck in empty chatter.

Day 3 (Wednesday 30 September)

Typically the decision peak: whoever came back on purpose is the one who is serious. Here you close the real appointments, agree the call-backs and carefully record the voice notes on hot contacts. It is the day when the quality of the leads beats the quantity.

Day 4 (Thursday 1 October)

Closing: lower traffic but often more targeted visitors (those who couldn’t come earlier, a few internationals). Use the extra time to complete the notes on contacts from the previous days and to launch the first follow-ups already: whoever starts ahead wins the following week.

What to do in the 7 days after the fair

The real game is played here. The principle is response speed (speed-to-lead): the later you call back, the colder the contact and the higher the chance that a competitor got there first.

• Within 24 hours: first contact to the hot leads, with explicit reference to what you said to each other at the stand (the voice note and the qualification answers are there precisely for this). No generic “thanks for the visit” email.
• Within 7 days: send the requested material (specifications, technical sheets, price lists) personalised by site/project and by role.
• Within 14 days: second touch on the lukewarm contacts and scheduling of technical visits or site surveys.
• Within 30 days: check the status of every lead in the CRM, recover those who didn’t reply, and a first read of the fair’s real numbers for sales management.

With the leads already in the CRM, tagged and qualified, these four steps become a flow, not a scramble.

Practical FAQ

How much does it cost to exhibit at Batimat?

It depends on floor space, hall and type of fit-out. For an international show at the Porte de Versailles, between bare space, fit-out, services and logistics you realistically start from several thousand euros for a small stand and rise quickly for medium-to-large surfaces in a high-traffic position. Always ask RX France for an updated quote and budget the travel costs to Paris separately.

Which is the best day to close contacts?

Wednesday (the third day) is usually the decision peak: whoever comes back on purpose is the one who is genuinely evaluating. Monday and Tuesday are excellent for volume and for the specifiers; Thursday brings less traffic but often more targeted visitors.

When to register and plan the visit?

For exhibitors, sign-up timing is very early (the 2026 campaign was already open with confirmed exhibitors at the start of the campaign). For visitors, registration and the visit plan are done online at batimat.com: it’s worth getting your contacts to send you the badges in the period beforehand, so whoever you want to meet arrives at the stand with an appointment.

Is there an official app for scanning leads?

No, there is no dedicated official mobile app: there is only the web portal. So for capturing contacts you need to equip yourself with a tool of your own, otherwise you risk going home with a pile of cards to re-enter by hand.

What is the alternative to collecting leads on paper?

A digital system that captures the contact, enriches it, qualifies it with a few questions and sends it directly into the CRM with an event tag and a voice note. This is exactly Linkly’s approach: the data is clean and actionable already during the fair, and the follow-up starts with no data entry. See how Linkly works.

Page updated ahead of the 2026 edition. For official information on dates, halls and sign-ups, always refer to batimat.com.