Elettroexpo 2026
Pordenone.

What Elettroexpo is, in two lines

Elettroexpo is the Electrical Materials Trade Fair (“Mostra Mercato del Materiale Elettrico”) of Pordenone, a biennial event that since 1983 has brought together installers, distributors, and designers from the electrical sector. It is a strictly B2B, trade-only event reserved for industry operators, historically promoted in partnership with the electrical materials distributor Marchiol S.p.A. and hosted at Pordenone Fiere.

It is not a fair for the general public, nor a hobbyist electronics market: it is the meeting point of the electrical channel of north-east Italy, where contacts collected at the booth turn into orders and supply lines in the following weeks. That is why lead management matters as much as the on-site presence.

What to exhibit, where to exhibit

Elettroexpo occupies Halls 1, 2, 3, and 4 of Pordenone Fiere with the entire electrical materials supply chain:

• Civil and industrial electrical materials: cables, panels, components
• Industrial automation and home/building automation (domotica)
• Lighting and renewable energy
• Security, antenna systems, tools

If your offering touches multiple areas (for example, a distributor carrying both components and lighting, or a panel maker who also sells home automation), consider a booth positioned in transit between halls. Cross-category flow of installers and distributors is significant, especially during the central hours of Friday, historically the day of highest concentration of channel operators.

Visitor profile, who actually enters the booth

Elettroexpo is a trade-only fair, with no general public. From our experience with clients who used Linkly in similar electrical-channel contexts, the average visitor breaks down as follows:

• 45% electrical installers: sole traders and small civil/industrial installation firms looking for products, news, and terms
• 25% distributors and resellers of electrical materials: buyers assessing ranges and margins for their own assortment
• 15% designers and technical studios: those who specify materials and systems for sites
• 10% panel builders and home automation integrators: technical profiles seeking components for their own solutions
• 5% misc: trade press, training, technical schools

The decision-making profile is high and concrete: the installer and the distributor who come to Pordenone have immediate purchasing power or decide their own assortment. Conversations are operational, not exploratory.

How to prepare in the 4 weeks before the event

Week -4, messaging audit

Verify that your value proposition answers the three questions every installer or distributor asks within the first 30 seconds at the booth:

1. What you sell, in one sentence
2. Who it is for, precise segment (e.g. “components for industrial panel builders” or “home automation for residential installers”)
3. What changes, concrete benefit (margin, installation time, stock availability, warranty)

No slides. No brochures pushed into hands. One clear sentence, repeated by every team member.

Week -3, booth operations playbook

Define who does what across the three days:

• Who is on the front line at the booth
• Who handles product demos (a panel, a home automation system, a lit fixture)
• Who is in the back office (HQ) running live follow-up during the event (yes, this is a game changer, see below)
• Who is the point of contact for the most strategic distributors and buyers who show up

If the team is larger than 4 people, set up shift rotations by time slot. Standing at the booth through all opening hours with no breaks degrades conversation quality in the afternoon.

Week -2, qualification form

Every contact collected at the fair must be qualified on the spot, not “later”. The critical questions are only 3:

1. Type: are you an installer, distributor, designer, or panel builder?
2. Volume / timing: what volumes do you move and when do you buy? (now / coming months / just looking)
3. Decision: do you decide the assortment, or is there an owner / purchasing office?

Everything else (company size, area of operation, current suppliers) can be found in the 30+ public data sources that good automated enrichment covers without you needing to ask in person.

Week -1, CRM integrations

The classic mistake: contacts collected on paper, photos of badges, the fair app, and then no one moves them into the CRM. Follow-up starts 9 days after the event (industry average), by which time the installer has already ordered from another supplier.

Configure the system so that every badge or business-card scan, at the fair, lands directly in the company CRM, with event tag, qualification answers, and a voice note from the sales rep. Not in an Excel, not in a proprietary fair app, not in a Google sheet “we’ll tidy up on Monday”.

Is the official app worth it?

The available app is the Pordenone Fiere app, the venue-wide app valid for all events at the fairground (iOS and Android), not a dedicated Elettroexpo app. For exhibitors there is a reserved area to manage stand and services.

What it does NOT do, and the reason it should not be confused with a commercial tool:

• It is not a lead capture tool: it is built for navigation and venue services.
• It does not integrate with your company CRM (HubSpot, Salesforce, Pipedrive). Contacts, if it captures any, stay inside the app.
• It does not automatically enrich data. If you take name and company, that is all you keep.
• It does not send follow-up to prospects. Follow-up is on you, manually, afterwards.
• It does not generate executive reports on the booth’s commercial performance.

The venue app is a good logistical and informational companion (hours, map, services). As a commercial lead capture tool, that is simply not its purpose. For that, you need systems built for the fair to CRM to follow-up workflow. See how Linkly works.

What to do during the 3 days of the fair

Day 1 (Thursday the 10th), opening

• Team briefing at 8:15 am: review the 3 messages and the roles
• Calibration: the first 10 leads of the day are for fine-tuning the qualification questions
• At the end of the day, first debrief: what works, what to fix tomorrow

Day 2 (Friday the 11th), the peak day

Historically the day with the heaviest channel-operator traffic. Expect distributors, owners of installation firms, buyers doing the rounds to “see who supplies what”. Keep a senior person always on the floor: the most strategic contacts of your event will pass through today.

Day 3 (Saturday the 12th), closing

Saturday brings a different mix: many installer-owners who work on site during the week and visit the fair only at the weekend. Distribution-buyer traffic drops, but it is the moment for:

• Closing meetings with hot leads from Thursday and Friday
• Deeper conversations with installers (less rush, calmer booths)
• Competitor visits: walk the other halls, see who came, take notes for the next edition

What to do in the 7 days after the fair

The average time between fair and first post-event contact is 9 days. In the electrical channel, where the installer buys wherever they first find availability and terms, that is an eternity. Companies that reduce follow-up to under 48 hours convert far more of the contacts collected.

The winning follow-up playbook:

1. Within 24h: personalised email or message to every qualified lead with type, volume, decision. No templates: reference one specific thing said at the booth (the product they wanted, the terms they asked for).
2. Within 7 days: assign 1 sales contact per qualified lead. Schedule a specific touchpoint (call, price list, on-site visit), no batch email.
3. Within 14 days: deliver on promises made at the booth (catalogue, quote, sample). Automatically extractable from the sales rep’s voice notes if the system recorded them.
4. Within 30 days: executive report on performance vs target, distribution by sales rep, operator type, estimated pipeline. Use it to decide the budget for the next edition (it is biennial, so you have two years not to waste this round’s leads).

Practical FAQ

How much does it cost to exhibit at Elettroexpo 2026?

Official prices must be requested from Pordenone Fiere and vary by position, square footage, and build-out, so here we give only an indicative range. For a small pre-built booth (around 16-24 sqm) at a regional fair of this profile: €2,500 to €6,000 space + basic build-out + €1,000 to €3,000 services (electricity, cleaning, catalogue listing) + €1,000 to €3,000 staff, travel, materials. Indicative total range: €4,500 to €12,000 for a respectable three-day presence. For a real quote, contact the organiser.

Is a small pre-built booth or a larger island better?

Depends on the goal. Small pre-built = presence and volume lead capture on the local channel. Island = space to display product (panels, lighting, a home automation demo) and have operational conversations with distributors. Below 16 sqm the risk is no space to show the physical product, which at this fair is half the job.

Is it true the audience changes on Saturday?

Yes. Thursday and Friday are the strong days for the professional channel (distributors, buyers, designers). Saturday brings more installer-owners who are on site during the week. It is not quiet, simply a different audience, often with high decision-making power over their own purchases.

How do you register as a visitor or exhibitor?

Visitor registration and the exhibitor application are handled from the official site of Pordenone Fiere. As a trade fair, access is reserved for industry operators. Exact timing and procedures are confirmed by the organiser.

What alternative is there to paper for collecting contacts?

Paper is a poor option (digitisation time, errors, leads lost between one site and the next). Three practical alternatives:

1. Venue fair app: useful for logistics and services, but not a commercial lead capture tool (see section above).
2. CRM with native mobile scanning (HubSpot and Salesforce have dedicated features): works if the team knows how to use it. Often, at a busy booth, they don’t.
3. Dedicated lead capture system + AI agents for enrichment, qualification, follow-up: the pattern Linkly executes. See how it works.

Page updated ahead of the 2026 edition (biennial event). For official information, prices, and exhibitor/visitor registration please refer to fierapordenone.it.