What The Battery Show Europe is, in two lines
The Battery Show Europe is the largest European trade fair and conference dedicated to the manufacturing and technology of advanced batteries. It brings together the entire value chain: raw materials, materials, cells, packs, management systems (BMS), testing, recycling and second-life. It runs annually at Messe Stuttgart, co-located with the Electric & Hybrid Vehicle Technology Expo Europe and Energy Storage Germany, which broadens the visitor pool well beyond pure automotive. The 2025 edition recorded over 17,000 visitors, more than 1,100 exhibitors and over 72 countries represented: numbers that firmly place it among the reference events for the energy and environment sector in Europe.
The point to keep in mind is simple: at a fair this technical, purchasing decisions are rarely closed at the stand. A supply chain buyer or an R&D engineer from an OEM opens an evaluation that takes shape over the following weeks, between internal discussions, supplier qualification and sampling. That is why an exhibitor’s real work does not end on 11 June: it begins with the structured management of the contacts you have gathered. Whoever follows up fast and with the right context wins the deal; whoever leaves the cards in a drawer loses it.
What to showcase, where to exhibit
The Battery Show Europe occupies roughly five halls of Messe Stuttgart. The detailed layout is not published year by year with the same precision, but the exhibition logic follows three broad thematic streams worth keeping in mind when positioning yourself: advanced batteries (materials, cells, chemistry, manufacturing and testing processes), electric and hybrid mobility (powertrain, vehicle integration, components, on the Electric & Hybrid Vehicle Technology Expo side) and stationary energy storage (on the Energy Storage Germany side). A significant share of the floor space is dedicated to manufacturing engineering and gigafactories: lines, automation, quality control, dry rooms.
A practical positioning tip: decide first which of the three visitor flows is your main target and choose a stand near that cluster, even at the cost of giving up a more central but generalist spot. A cathode materials supplier and a residential storage integrator talk to different people, who enter from different halls. Put yourself where your buyer walks. And set up a stand message that can be understood in three seconds from a distance: across five halls of dense technology, anyone who does not communicate what they do right away gets skipped.
Visitor profile
The audience at The Battery Show Europe is markedly technical and international, with over 72 countries represented and a strong German and Central European component tied to the automotive industry. The typical mix an exhibitor meets at the stand:
- Engineers and R&D (around 30-40%): cell, pack and BMS design, validation, materials. Highly competent profiles, they ask substantive questions and assess technical feasibility before price.
- Production and manufacturing engineering (around 20-25%): line, gigafactory, automation and quality managers. They look for solutions that hold up to volumes and cycle times.
- Buyers and supply chain managers (around 15-20%): supplier qualification, raw materials, components. They are the ones who open the real deal, often with a multi-year mandate.
- Automotive OEMs and cell manufacturers (around 10-15%): strategic profiles, including at executive level, looking for supply chain partners.
- Recycling, second-life and circular economy (a growing share): operators who close the loop on the battery lifecycle.
- Decision makers and executives (CEOs, technical directors, policy makers): present above all on the central days and around the conference programme.
The average seniority is high and the willingness to “waste time” is low. That means two things: whoever stops at the stand is almost always a qualifiable contact, and a poorly recorded conversation is a missed opportunity that rarely comes back.
How to prepare in the 4 weeks before the event
Week -4: message audit
Review what you communicate and to whom. At a fair that mixes batteries, electric cars and storage, the same product has to be told differently to an R&D engineer, a gigafactory manager and a buyer. Prepare two or three distinct message angles for the profiles you expect. Update your materials and demos in English: the audience is international and German alone is not enough. Define right now who you really want to meet: it is the filter that will make everything else useful.
Week -3: stand operations playbook
Establish who does what at the stand and, above all, how contacts are captured. Decide on a single method for the whole team: not one person using the phone, another business cards, another an Excel sheet. Over three intense days and five halls, scattered data is risk number one. With Linkly you establish that every conversation becomes a structured contact record, captured in seconds even at peak moments.
Week -2: the 3-question qualification form
Define the three questions that separate a curious passerby from a real opportunity. For The Battery Show Europe, questions like these work well: where in the supply chain do you operate (cell, pack, materials, storage, recycling)? Are you evaluating a supplier now or in the next 6-12 months? Who decides and in what role? Three questions, quick answers, qualification already done while the person is still in front of you. No more than that: at a technical fair people grant only a few minutes.
Week -1: CRM integration
Connect the capture flow to your CRM before you leave, not after. The goal is for every contact gathered at the stand to land in the CRM already with the event tag, the qualification answers and a voice note dictated on the spot (“interested in LFP cells for storage, the technical director decides, follow up after mid-June”). This is where Linkly’s six-AI-agent model works: capture, company data enrichment, qualification, summary, routing and follow-up preparation, without you having to retype a single line by hand.
Is the official The Battery Show Europe app worth it?
Let’s be honest: The Battery Show Europe does not have a dedicated official mobile app. The floor plan and exhibitor list are managed through the MapYourShow web platform, useful for planning a visit and finding stands, but designed for visitors, not exhibitors.
This means that, as an exhibitor, you have no official tool to capture and manage leads: no export to the CRM, no data enrichment, no follow-up management, no report for management. And even where similar portals exist, they change from fair to fair and leave you rebuilding the process from scratch every time. In the absence of a tool provided by the organizer, having a capture system that you own is not optional: it is the only guarantee that the contacts from the three days do not get lost.
That is exactly the gap Linkly fills: a system that captures, enriches, qualifies and prepares the follow-up while staying yours, identical at every fair you do. You can see how Linkly works and understand how to turn a conversation at the stand into a contact ready to be worked.
What to do during the 3 days of the fair
Day 1 (Tuesday 9 June) — opening and calibration
The first day is for tuning the machine. The flow comes in gradually: use the first hours to check that the capture process works, that the three qualification questions flow naturally and that the notes end up where they should. Note down right away your impressions of the profiles arriving: they will tell you whether the stand message is intercepting the right audience or needs adjusting for the next day. Start calling back the warmest contacts that same evening.
Day 2 (Wednesday 10 June) — peak and decision day
It is almost always the busiest day, with most buyers and executives present and the conference programme in full swing. This is where the match is played: maximum attention to qualification, because the volume of contacts risks trading quality for quantity. Keep the team disciplined on the single capture method. Every important conversation must end with tags, answers and a voice note, not with a “I’ll remember it later”.
Day 3 (Thursday 11 June) — closing, less traffic but more quality
The last day typically has lower attendance, but the visitors who remain are often the most targeted: those who come back to close a discussion or go into depth calmly. Dedicate time to the long conversations. Before teardown, check that all the contacts from the three days are in the CRM and leave with the follow-up plan already set up: the competitive advantage is built in the hours right after closing.
What to do in the 7 days after the fair
The value of the fair is measured here. In a sector where decisions mature over weeks, response speed (speed-to-lead) is the factor that separates those who convert from those who stay watching.
- Within 24 hours: contact the warmest leads while the memory of the stand is fresh. A personalized message that cites what you talked about (the voice note serves this purpose) is worth ten generic emails sent a week later.
- Within 7 days: work the middle tier with a follow-up built on the qualification answers. Those who indicated a 6-12 month horizon should be nurtured with the right content, not forced to close.
- Within 14 days: pick up the contacts that required internal involvement (R&D + buyer + decision maker) and propose a concrete step, a technical call or a sampling.
- Within 30 days: review the numbers. How many qualified contacts, how many opportunities opened, what return relative to the cost of the stand. It is the figure that decides whether and how to come back next year.
With Linkly’s six AI agents this sequence does not stay on paper: the contacts arrive in the CRM already enriched and qualified, ready to start the follow-up the same day you get back.
Practical FAQ
How much does it cost to exhibit at The Battery Show Europe?
The organizer does not publish an open price list: the cost depends on floor area, position and fit-out. As an order of magnitude for an international fair of this scale at Messe Stuttgart, a small “space only” spot starts indicatively at a few thousand euros, while a structured stand in a visible position easily reaches several tens of thousands of euros all included (space, fit-out, services, logistics). Ask the organizer for an official quote and always calculate the cost per qualified contact, not the absolute cost.
Which is the best day to be present?
The second day (Wednesday 10 June) is usually the peak, with the maximum presence of buyers and executives. But don’t underestimate the third: less crowd, more targeted contacts and longer conversations. If you have to concentrate the team’s best resources, rotate them so as to cover both the second-day peak and the third-day quality well.
Do visitors register in advance? Is it worth knowing?
Yes, entry goes through online registration and many visitors sign up before the event. For you as an exhibitor the flow at the stand doesn’t change, but it means the audience arrives with an agenda: those who have already planned the stands to see via MapYourShow are more focused. Having a clear message and a fast capture process helps you intercept even those who pass by without having you on their list.
Is there an alternative to collecting leads on paper?
Yes, and it’s the central point. Business cards and paper sheets over three days and five halls translate into scattered, illegible data, worked late. A digital capture system like Linkly gathers every contact in seconds, enriches it with company data, attaches the qualification answers and a voice note, and sends it to the CRM with the event tag. When you get back to the office you don’t have a stack of cards to decipher: you have a list of opportunities ready to go.
Is it worth leveraging the co-location with the parallel events?
Absolutely. The presence of the Electric & Hybrid Vehicle Technology Expo and Energy Storage Germany brings adjacent audiences to the same entrance: someone working in stationary storage or vehicle integration could be a customer you wouldn’t have met at a single-sector fair. Widen your qualification profile slightly so as not to discard these contacts upfront, but keep them tracked with a distinct tag to understand where the value comes from.
Page updated ahead of the 2026 edition. For dates, price lists and official information, always refer to the organizer’s website, thebatteryshow.eu.
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