What LogiMAT is, in two lines
LogiMAT is the world’s largest trade fair for intralogistics solutions and process management: handling, warehousing, automation, robotics, supply chain software and logistics IT. It takes place every year in Stuttgart and fills all ten halls of Messe Stuttgart. The 2026 edition closed with 1.671 exhibitors from 46 countries, 69.856 visitors and 68.969 m² of net exhibition space, with all ten halls sold out: numbers that effectively make it the annual meeting point for the entire European intralogistics supply chain.
The point to keep in mind is that at LogiMAT almost no purchasing decision closes at the stand. We’re talking about warehouse systems, automation, management software and multi-year projects with specifications and tenders: the three days serve to generate technical contacts and get onto suppliers’ shortlists, but the real choices mature in the weeks that follow. That’s why what matters less is the number of business cards collected and much more the quality with which you handle each lead after the event. A contact qualified well today is a request for quotation in two months; a card forgotten in your pocket is just paper.
What to exhibit, where to exhibit
LogiMAT occupies the entire Messe Stuttgart grounds: ten exhibition halls (all sold out in 2026) plus the East Entrance. The offering is spread across three large thematic areas that mirror the supply chain: intralogistics and warehousing (racking, storage systems, handling, picking, packaging), automation and robotics (AGVs, AMRs, robots, automated storage and retrieval systems), and supply chain software and logistics IT (WMS, management systems, traceability, process digitalization). Added to this are the deep-dive areas such as the LogiMAT Arena and the Expert Forums.
Where your stand is located depends on the segment, but the real problem at LogiMAT is dispersion: ten full halls mean that a visitor doesn’t see everything and that the flow is fragmented. Practical advice: before thinking about your stand graphics, decide which two or three visitor profiles you really want to intercept in your segment and build the message for them. Anyone manning an automation and robotics area must be ready for long, technical conversations with process engineers; anyone exhibiting management software must be able to quickly qualify a higher flow made up of logistics and IT managers. In both cases you need a contact-capture system that works the same way at the stand, in front of the demo and in the forum room.
Visitor profile
The LogiMAT audience is openly B2B and operational, strongly German-speaking but with a growing international share (in 2026 exhibitors came from 46 countries). In terms of profiles, the audience breaks down roughly like this:
- Logistics managers and supply chain managers (~25-30%): those who govern flows, warehouses and distribution networks; they often lead supplier evaluation and arrive with concrete problems to solve.
- Warehouse and distribution center directors (~15-20%): those who run day-to-day operations and are looking for handling, storage and picking solutions.
- Production managers and manufacturing operations managers (~15%): in-plant intralogistics, increasingly integrated with automation and robotics.
- Buyers and intralogistics procurement managers (~10-15%): those who hold the budget and define specifications and shortlists.
- Process engineers and plant designers (a cross-cutting and high share): the majority of those who stop at the stand have a technical, not commercial, profile, and ask precise questions.
- E-commerce, retail and distribution decision-makers: the engine driving demand for warehouse automation, present mainly around software and automated systems.
Seniority is on average high, with many senior and middle-management profiles arriving already with a list of needs and suppliers to compare. The operational consequence is just one: you need to qualify on the spot, because a “logistics manager at an Italian e-commerce company evaluating a WMS” and a “student on an educational visit” must be handled in completely different ways, and you only notice that if you capture the right data at the moment of contact.
How to prepare in the 4 weeks before the event
Week -4: message audit
Four weeks out, stop and do a message audit. At LogiMAT no one has time for the generic pitch: the technical visitor wants to understand in ten seconds which warehouse or process problem you solve and for which segment (handling? automation? software?). Rewrite your headline and materials around the two or three profiles you want to intercept, prepare an English version and, given the German-speaking audience, consider a German version. Also define what you are NOT: clearly stating that you don’t cover a certain function saves you pointless conversations at the fair.
Week -3: stand operations playbook
Three weeks out, you work on operations. Who is at the stand? Who mans the demo or the demonstration plant? Set the shifts, because over three intense days and full halls, fatigue is the number-one enemy of lead quality. Define a short conversation-opener script, a rule on who qualifies and who goes deeper, and decide on a single contact-capture tool that’s the same for everyone. No personal notebooks, no photos of cards on everyone’s phone: data scattered across five different devices is lost from the start.
Week -2: the 3-question qualifying form
Two weeks out, prepare the qualifying form. Three questions, no more, because at the stand time is short:
- What is your role and what type of company are you with? (logistics, warehousing, production, procurement, e-commerce/retail)
- What need or project are you trying to solve? (e.g. warehouse automation, WMS, handling, picking)
- What is your time horizon? (project already underway, evaluation in progress, exploration)
With these three answers you immediately distinguish a buyer with an open project from a curious onlooker, and you give your follow-up the information to start strong. The Linkly idea is exactly this: qualify on the spot instead of putting everything off until later, when the memories fade.
Week -1: CRM integration
In the last week you close the loop with the CRM. Every contact collected must land directly in your CRM with an event tag “LogiMAT 2027”, the qualifying answers and, where useful, a voice note from whoever spoke with that person. This is where the Linkly model makes the difference: contact capture, automatic enrichment of company data, structured qualification and follow-up start as a single flow, run by a sequence of six AI agents, without you having to re-key the cards by hand the following week. Check the fields, do an end-to-end test and arrive in Stuttgart with the system already tried and tested.
Is the official LogiMAT app worth it?
Yes, LogiMAT has an official app, the LogiMAT App (iOS and Android), and it’s a useful tool for getting your bearings. It lets you search for exhibitors, products and events, consult the interactive floor plan of the ten halls, save favorites, see the full program and use networking/matchmaking with chat and appointment scheduling. To plan your visits and get found, it’s worth activating it and completing your exhibitor profile as soon as it’s available.
What it doesn’t do, however, and it’s important to be aware of this, is manage YOUR leads. The LogiMAT App doesn’t export contacts to your CRM, doesn’t enrich the data of the companies you meet, doesn’t build the post-event follow-up and doesn’t deliver a tidy report for management. It’s also an organizer’s tool: it lives within their perimeter, not yours, and it changes with every edition. That’s why you still need a contact-capture system of your own, one that stays yours once the fair is over. If you want to understand how to keep capture, enrichment, qualification and follow-up together in a single flow, see how Linkly works.
What to do during the 3 days of the fair
Day 1 (Tuesday 16 March): opening and calibration
The first day is for opening and calibration. The flow is already substantial but more exploratory: people walk around, collect materials, set appointments for the following days. Use the day to test the script, understand which questions really filter, and adjust the shifts. Every contact, even the “lukewarm” ones, must be captured and qualified right away: it’s often the person who comes back the second day with a colleague or the procurement manager who decides.
Day 2 (Wednesday 17 March): peak day
The second day is typically the one with the highest attendance and the densest conversations. This is when logistics managers and technical buyers with a concrete project in mind come through. Keep discipline high on qualification: with the flow at its maximum it’s easy to accumulate contacts with no context. Better twenty well-qualified leads than a hundred cards without a note. It’s the day to staff the demo or the demonstration plant with the most senior profiles on the team.
Day 3 (Thursday 18 March): closing
The last day has lower traffic but often high quality: those who come on Thursday usually know exactly what they’re looking for and arrive with precise questions. Take advantage of the calmer pace for the long, technical conversations and to close out the remaining appointments. At the end of the day, before dismantling, check that every lead collected over the three days is in the CRM with a qualification and a note: the follow-up starts there.
What to do in the 7 days after the fair
The golden rule is speed of response. In B2B, the first to follow up in a relevant way starts out ahead, and at LogiMAT, where intralogistics decisions mature in the following weeks, this counts double.
- Within 24 hours: send a first personalized message to the hot leads, citing what you talked about at the stand. The qualifying note and the voice note collected at the fair let you write something specific, not a copy-paste.
- Within 7 days: work the medium-priority leads with materials targeted to their segment (automation, WMS, handling) and arrange any technical calls or site visits. It’s the window in which you’re still fresh in the visitor’s memory.
- Within 14 days: pick up the colder contacts and those who didn’t reply, with a different angle. By this point the competition has slowed down and you can stand out.
- Within 30 days: take stock with management. How many leads, of what quality, how many open opportunities, which segment performed best. This report is also the basis for deciding on your presence at the next edition.
With the Linkly flow this playbook doesn’t start from scratch: the leads are already in the CRM, enriched and qualified, and the follow-up sequence can kick in immediately instead of waiting for the week lost to typing in business cards.
Practical FAQs
How much does it cost to exhibit at LogiMAT?
There’s no single price: it depends on the hall, the size of the stand and the formula (bare space or fitted stand). As an order of magnitude for a fair of this scale in Germany, the space alone starts from several hundred euros per square meter, to which you must add fit-out, technical services, staff and logistics. It’s worth asking the organizer for the up-to-date price list well in advance, because at LogiMAT the halls sell out regularly (sold out in all ten in 2026) and the best spaces fill up very early.
Which is the best day to staff the stand?
Wednesday (day 2) is generally the peak day with the highest density of decision-makers. Tuesday is for calibrating and setting appointments, while Thursday brings fewer people but more targeted ones, with technical, high-quality conversations. In practice: cover all three days with the same discipline, but put the most senior profiles at the stand on Wednesday and for the in-depth conversations on Thursday.
When should you register and arrange appointments?
As early as possible. Activate the LogiMAT App as soon as it’s available, complete your exhibitor profile and start setting appointments through matchmaking in the preceding weeks: in Stuttgart, buyers’ agendas fill up fast and the three days go by quickly. Arriving with part of the week already planned puts you well ahead of those who rely only on spontaneous traffic.
How do I manage leads without collecting on paper?
Collecting on paper or photographing cards is the surest way to lose information: at the end of the fair you find yourself with piles of contacts with no context and no priority. The alternative is a single digital system for the whole stand that captures the contact, enriches it with company data, records the three qualifying answers and makes it land in the CRM with the event tag. That way the follow-up starts from structured data, not from the memory of whoever was at the stand.
Is it worth taking part if I don’t sell complete automation systems?
Yes, because LogiMAT covers the entire intralogistics supply chain: handling, racking, picking, packaging, management software, traceability, services and components. The audience is largely made up of logistics managers, warehouse directors and technical buyers looking precisely for specialized suppliers for specific pieces of the process. The key is to position your message on the right segment and qualify well those who come through, because the value here is not selling at the stand but getting onto the shortlists that decide in the months that follow.
Page updated ahead of the 2027 edition. For official information on dates, halls and how to take part, always refer to the official site logimat-messe.de.
ChatGPT 
Claude 
Perplexity 
Gemini